In Episode 8 of the Marketing Protection and Finance Podcast – my guest is Simon Ryan.
Simon left Aviva in 2012 where he had been pioneering social media as a way to reach customers, to set up a company called Social Advisors.
Social Advisor’s AdviserPost service helps the adviser get started and get the most from social media. AdviserPost works with several networks including Tenet, SimplyBiz, Openwork and Mortgage Intelligence.
In March 2014 they earned Best Use of Social Media in Financial Services from the global financial technology magazine, FStech.
Online marketing isn’t just about banner advertising, emails and interrupting your potential audience.
People are searching for answers to their questions. And the content on your website that answers those questions could bring traffic and leads to your business.
But creating good content is time-consuming.
Hear Simon talk about how to put together great content with minimal fuss. Listen to how he has developed an invaluable resource for the social financial adviser.
You can’t miss this invaluable guide to how advisers can use online marketing to get results.
Links to Simon’s best business books: How to Win Friends and Influence People by Dale Carnegie and The 4 Hour Work Week by Tim Ferris.
- Connect with Simon on LinkedIn: Simon Ryan
- Connect with Simon on Twitter: @SimonJRyan
- Social Advisers Website: www.socialadvisors.co.uk
And we talked about US marketer Marcus Sheridan at www.thesaleslion.com
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