5 ways I help event professionsals and conference organisers promote their events
Ask me to speak at your event and I’m all in to give you and your guests a motivating and memorable experience.
You can expect:
- Guaranteed no death by bloody PowerPoint. In fact, hardly any slides at all.
- Audience interaction and participation.
- Passion and infectious enthusiasm.
- Real personal stories.
- Real strategies that produce real results.
But if you book me I’ll do more than deliver a speech.
I don’t just turn up 15 minutes before the gig, expect a posh green room with champagne and perks, and then dash off to the airport as soon as I exit the stage. Conference organisers love it when I get involved in promoting their events. And my Vlogs showcase the event and the city it takes place in, are becoming well-known.
Here’s what you can expect when you hire me to work with you.
- The talk
- Me at your event all-day
- Teaser video
- Social media promotion
- Live video
- Event and city Vlog
Although I offer more than just a speech for your event, the talk is the main reason you want to work with me. Keeping marketing simple. Fighting complexity in marketing. Putting together a content marketing strategy. These are the topics I can inspire and motivate your audience with.
But I’ll work with you to fit my talk to your audience. Let’s have a video call well in advance to make sure the talk hits all the spots want it to.
I’m your’s for the day
I’d love to spend time getting to know your guests, answering their questions, and simply hanging out.
You don’t need to hide me in a green room behind the scenes and pamper me with rose petals and champagne (I’m told some speakers expect this). I don’t have an ego you need to massage. I’m not the kind of speaker that arrives with only 15 minutes to spare, delivers his talk, and then does a quick runner for the airport.
You book me and you’ve got me all day.
Want me to have a one to one with selected guests? Perhaps run a workshop? Maybe chat to your sponsors and to the press? I’m happy to do audio or video interviews if it helps you build your business.
Once we’ve agreed on the topic of my talk, I’ll put together a teaser video for you. Lasting 1-2 minutes and in the style of my “RogVLOG” and “Marketing Made Simple” videos on YouTube, I’ll shoot it specifically for your event. You can use the teaser video on your website. On social media. On your YouTube channel. And I’ll share it on social media as well.
Here’s an example of a teaser video for the AllWeb Albania Conference, October 2019.
Social media promotion
In the run-up to your event, I’ll help your promotional activities on social media. Tell me the event hashtag and I’ll engage with your guests in advance. Maybe get to know some of them a little. It’s a great ice breaker. Guests love being able to see and chat to speakers in advance.
During the event itself, I’ll be using social media, mainly Twitter and Instagram, to tell people about my experience at the conference. Sharing photos, videos and quotes – all using the event hashtag of course.
The day before your event, or when I arrive in your city, I’ll broadcast live on Twitter, Instagram or Facebook to further promote the conference and engage with the guests. If there’s time, we can talk about putting on a live broadcast during the event as well.
Here’s an example from Content Experience in Serbia, June 2018.
— Roger Edwards – Marketing Made Simple (@Roger_Edwards) June 6, 2018
Event and City Vlog
For the last year, I’ve put together a RogVLOG of the events I’ve spoken at. Not only do I showcase the event and the venue, but also the city the conference takes place in. The vlogs have become really popular with conference organisers. As many people are travelling long distances to attend events, vlogs showing the city sights can encourage them to sign up.
Here’s my Vlog of the Network Conference in Montenegro, October 2017. After seeing that beautiful city and countryside, you can see why people would want to hop on a plane and visit.