Simple Marketing Planning

Do you want your marketing to grow your business, but find all that strategy stuff a bit complex and academic?

Do you need help with planning your marketing activity?

Want to keep things simple?

Through a combination of motivating talks, interactive workshops and follow up mentoring, I’d like to help you engage your customers by keeping your marketing simple and relevant.

You’ll stand out because so many others enrage rather than engage with a torrent of annoying communications and complex products and services.

Let’s work together to keep your marketing simple but effective.

We won’t get bogged down with all the academic stuff.

SWOT analysis, PEST analysis, Boston Grids Ansoff’s Matrices and Maslow’s Hierarchy of needs can suck the life and creativity out of putting together a good strategy.

Whilst “Visions” and “Mission Statements” are important, the process of getting to them can be tortuous. This often overwhelms the simplicity of finding your core offer and goals.

What You’ll Get

We’ll use my Offer – Goal – Activity model to put your marketing plans together. We don’t even have to use the word strategy or use those complex-sounding academic processes. But you’ll end up with a plan focusing on achieving your growth or sales goals.

We’ll arrange video calls on Skype or Zoom, or face to face workshops to develop your plan

Once we’ve finished you’ll have a plan ready to go. A strategic and tactical marketing plan without ever using the “Strategy” word. Without being scared off by SWOTs and Boston Grids or bored to tears by Maslow’s Hierarchy of Needs. Using the 4 Ps of marketing without even having to worry about what they are.

What does it cost?

There are a few ways we can work together on your marketing plan.

The Marketing Made Simple online workshop

In this ninety-minute online session, we’ll go through the power of simplicity and the importance of engaging, not enraging, customers. And we’ll work through the Offer Goal Activity model and how you can use it to grow your business.

This costs £1500+VAT payable in advance.

The Mentored Marketing Plan

You’ll work through the Offer Goal Activity model to put together a marketing plan for your business under my guidance. Over three or four online sessions, I’ll take you through the steps and work needed to come up with a simple plan for growth.

This costs £2,500+VAT payable 50% upfront and the balance at the end of the project.

The Facilitated Marketing Plan

We’ll work together on your marketing plan and I’ll be fully involved in leading workshops, adding creative input, developing and refining ideas, and writing the final plan.

The option includes online or in-person workshops (subject to COVID-19 restrictions) tailored to your needs.

Depending on the length and scope of the piece of work a project like this will start at £4,500 plus VAT payable 50% upfront and the balance at the end of the project, plus travel expenses beyond Edinburgh.

Want to work with me? Please fill in this fast enquiry form.


Stephen Crosbie, Director, Aegon

“Roger facilitated a session with a collection of Aegon employees to help us design a communications strategy.  His preparation, organisation and wealth of experience he brought to the session created a superb environment to foster great ideas.

An all round good guy with a wealth of experience from both inside and outside of financial services

A marketing specialist with experience in all industries as well as being a leading light the financial services individual protection market.”