How to do simple research on a tight budget – MAF189

Research is one of the most important parts of a simple marketing strategy.

But if you haven’t got the deep pockets of a big corporate it’s not practical is it? This week we’re going to look at how to do simple research on a tight budget.

Welcome to episode 189 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

• Why research is important as you put together your marketing strategy
• The difference between qualitative and quantitative research
• 4 ways of getting research done without the deep pockets of big corporates
• Using open ended questions to get the emotional responses that reveal the true insights you need to make a breakthrough

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