At the start of a new year, many make resolutions.
From a personal point of view, they might want to get fit. Lose weight. Stop drinking alcohol. Or give up chocolate.
Businesses set goals, objectives and targets.
Every year I also do something a little different. I like to come up with 3 power phrases to shape my business development over the next 12 months. It’s an idea I nicked from well-known marketing speakers Mitch Joel and Chris Brogan.
In this short video, I’d like to share with you my 3 power phrases for 2018.
And I’d be delighted if you’d tell me about your own in the comments.
My power phrases for business success in 2018 are:
1 – Writing the book
Those of you who know me or have worked with me know I’m obsessed with helping people keep their marketing simple. Keeping complexity, bloat, bureaucracy and BS out of their strategy. The book will dig deep into this with many stories and case studies. In fact, I’m looking for people who’d consider being case studies for the book. If that’s you please get in touch.
2 – Speaking engagements
In 2017 I focussed much of my time getting back into public speaking. I’d taken a little time off after I left big corporate and set up my consultancy. Appearing at CMA Live in June and the Network Conference in Montenegro in October as well as gigs in London, Birmingham, Newcastle and Glasgow, it felt good getting back on stage.
I’d like to work with conference organisers to help them make their events successful.
And of course, Fighting Complexity in Marketing is one of my keynote subjects.
3 – Creative and challenging consultancy
I work with companies on their content marketing. We’re talking blogs, videos, podcasts and more. But in a world awash with content you have to stand out from the crowd. You must be creative and challenging in your thinking and in what you put out there. I’m looking forward to working with more businesses who have this ethos.