Phil Knight on PMI Podcasting and Social Media – MPAF Episode 5

You might think that Private Medical Insurance, Podcasting and Social Media are strange topics to lump together.

In Episode 5 of the Marketing Protection and Finance Podcast – my guest is Phil Knight.

Phil has worked in the medical insurance sector since 1994 for the likes of WPA, Standard Life Healthcare, AXA PPP and Simply Health and financial services more generally from 1989.

He set up his own specialist medical insurance practice in 2011 (working with Premier Choice Healthcare) and advises clients on all aspects of medical insurance in the UK and around the world. He promotes his practice as a fusion of technical knowledge and focused customer transparency.

Away from work he has two main passions: technology and martial arts. I wanted to get Philip on the podcast so that we can talk about how he uses technology via his medical insurance podcast to pass marketing messages and information on to his customers.

Here’s a little known fact – Phil has studied several martial arts since 1980 and now holds separate black belts in two styles of karate – but so far Phil hasn’t found a way to successfully merge martial arts into his business life!

You might think that Private Medical Insurance, Podcasting and Social Media are strange topics to lump together. But Phil has boosted the success of his private medical insurance business by launching PMICast and using social media to drive traffic to his website.

Phil Knight on PMI Podcasting and Social Media

Listen to how he has generated new leads and built a loyal audience of advisers and clients.

You can’t miss this uplifting, informative and inspirational interview.

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