Traditional marketing communications is all about promotion. Promoting a product, service or person.
In the digital space however, individuals and companies now see marketing as education and themselves as teachers.
And they produce content that educates their customers and not simply sells a proposition.
One well-known UK financial adviser demonstrates the power of this approach.
His website, Meaningful Money, showcases nearly 300 videos and a weekly audio podcast that’s just hit episode 75. This audio and video content creates quality leads for is adviser firm.
My Guest on Episode 14 of the Marketing Protection and Finance Podcast is Pete Matthew.
Hear how he began thinking of himself as a teacher as well as an adviser. Hear how he developed Meaningful Money and created his audio and video content.
Listen to his tips on how to create high quality content on a modest budget, and how this can drive more leads to your business.
Who is Pete Matthew?
Pete describes himself as a very content husband and father of two wonderful children. He’s also a Chartered Financial Planner, a Certified Financial Planner (CFP) and Managing Director of Jacksons Wealth Management in Penzance, UK.
You can tell that Pete just adores the internet and everything about it. He’s an Apple addict and gets so excited about the possibilities of Social Media and how it can change the world.
On Meaningful Money you can find many self-produced videos about all aspects of financial services and 75 episodes of The Meaningful Money Podcast.
I would describe Pete as one of the most prolific content creators in the UK financial services industry and I am really looking forward to chatting about all the great content came about.
- Follow Pete on Twitter: @PeteMatthew
- Connect with Pete on LinkedIn: Pete Matthew
- Meaningful Money Website: www.meaningfulmoney.tv
- Jackson’s Wealth Management: www.jacksonswealth.com
- Adviser Tech: www.advisertech.co.uk
People and resources Pete mentioned:
- Code Potato – UK Design.
- Pat Flynn – Smart Passive Income.
- Michael Hyatt – Intentional Leadership.
- Michael Stelzner – Social Media Examiner
- Martin Bamford – Informed Choice Blog
- Chris Daems – Principal IFAs Blog
- Phil Calvert – Life Talk.
- Seven Investment Managment.
Pete’s Favourite Business Books:
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Now it’s your turn:
If you enjoyed this episode – Pete Matthew on using Audio and Video to Drive Adviser Leads – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.