Ian McKenna on Product Comparisons, Advice and First Class versus Economy – MPAF67

With so many high quality and complex protection products out there identifying “the best” is difficult.

And what does “the best” even mean?

In this episode I talk to Ian McKenna about product comparisons and advice.

He argues that we’ve fallen into a trap believing “First Class” is best. Many clients might be happy with, and be able to afford, “Economy” products instead.

Have we contributed to the Protection Gap we all talk about closing?

That’s all right here in Episode 67 of the Marketing Protection and Finance Podcast.

Ian McKenna on Product Comparisons, Advice and First Class versus Economy

Who is Ian McKenna?

A director at the Financial and Technology Research Centre for over 20 years, Ian is a well-known columnist in the UK financial press.

His knowledge of provider and adviser technology is unparalleled.

Ian describes himself as a Financial Technology Evangelist, Futurologist and Singularitarian who is passionate about how technology can help people better understand their money and improve the quality of their lives.

Ian’s Links:

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8 Ways You and Your Business Benefit from Podcasts

You can benefit personally from listening to podcasts and your business will almost certainly benefit if you launch your own.

If you don’t know what a podcast is think of it as an “on demand audio show”.

You can download them to a desktop or mobile device to listen to at your leisure.

8 Ways You and Your Business benefit from Podcasts

Most are audio only. In our world of never-ending video you might be surprised that audio is still a powerful medium. But think about it. You can listen to audio anywhere. In the car. On the treadmill. As you cut the grass. Whilst you cook a meal. Even when you’re in the bath.

You can’t always watch video in the same circumstances. And sometimes, when driving, you just shouldn’t.

Whatever the subject, business, fitness, photography, travel you’ll be able to find quality content you can plug into your ear buds.

I started listening to US business Podcasts a few years ago. Mad Marketing by Marcus Sheridan, Social Media Marketing by Michael Stelzner, Six Pixels of Separation by Mitch Joel and Content Warfare by Ryan Hanley. I felt I had my own personal, unpaid, consultants filling my mind with ideas, insight and advice.

They inspired me to launch the Marketing Protection and Podcast. Initially an experiment, the MPAF Podcast has become a key part of my business, generating inquiries and business opportunities.

So how can you benefit personally from listening  to podcasts? And what about your business?

Benefits for you personally:

  • Learn from the world’s experts: Whether it’s marketing, cooking, stamp collecting or languages, some of the best teachers out there are ready for your earphones.
  • Relax and have fun: Listen to some comedy, film or music reviews or people discussing travel destinations.

Benefits for your business:

  • Shows you up as an expert: Talk about what you know. Interview people from your peer group. Your listeners will begin to recognise your expertise and may want to engage with you further
  • Gives you a reason to email out to list: Each time you drop a new episode tell your email subscribers.
  • Gives you something to share on social: And of course use social media to tell your followers and contacts.
  • Adds to your business or personal brand: Some of those American podcasters, whilst well-known in the USA, have expanded their personal and brand recognition across the world thanks to their podcasts.
  • If it’s an interview show your guests give your listeners great ideas and inspiration:  BUT you also get free consulting and ideas for you as you conduct the interviews.
  • Generates inquiries and brings in business: Exactly what you want.

So why not listen to a few podcasts? They may sow a seed. You might decide to launch your own. Everyone can start a podcast by using their ability to engage with potential clients and grow their business.

For a more detailed guide to launching a podcast, please see this excellent resource from DJ City.

Now it’s your turn:

If you have any questions about pod-casting or need help starting a podcast please get in touch.

Andrew Wibberley on Risk, Post Codes and Sleepwalking into Preferred Lives Underwriting – MPAF66

Are cheap protection prices in the UK an illusion?

Each provider fights to appear competitive on comparison sites, but one in four or more applicants now face extra premiums after underwriting.

Is that fair?

In the episode I talk to Andrew Wibberley, an underwriting expert with a provider a reinsurance pedigree.

We discuss whether we have sleepwalked into preferred lives underwriting and how far we can take this before it becomes unreasonable. We debate using post codes and whether that will shave more off the headline rate but leave even more people open to paying higher premiums than they were expecting.

That’s all right here in Episode 66 of the Marketing Protection and Finance Podcast.

Copy of MPAF65

Who is Andrew Wibberley?

A law graduate, Andrew has worked as an underwriter for Fortis (Now AIG) and head of underwriting for Swiss Re.

He recently left corporate life to set up Alea Risk, a consultancy aiming to make the purchase of life insurance easier.

Andrew is married to Charlotte Wibberley who appeared on the MPAF Podcast back in Episode 57 talking about virtual assistance and online business management.

Andrew’s links:

If you enjoyed this episode – Andrew Wibberley on Risk, Post Codes and Sleepwalking into Preferred Lives Underwriting – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.

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