David Worsfold on Digital Communications and Honing Your Presentation Skills – MPAF34

Digital technology lets us craft exciting content and communications.

Words, images, audio and video of a high quality and low budget undreamed of only a few years ago.

Whilst digital communications can enhance your brand and generate leads you can’t beat a good live presentation for delivering a story or message. But for some people, presenting in front of an audience is among their greatest fears.

My guest today is a journalist who’s embraced digital technology to great effect and who offers training for those afraid of getting up on their feet, and those looking to improve their presentations.

Listen to David’s views on digital communications in the financial services industry.

Listen to his tips and anecdotes on how to hone your presentation skills.

That’s all right here in episode 34 of the Marketing Protection and Finance Podcast.

David Worsfold on Digital Communications and Honing Your Presentation Skills

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Who is David Worsfold?

David Worsfold has over 30 years experience as a journalist, mainly covering the insurance industry, financial services and politics. He has a broad experience of editorial management in large and small publishing companies, launching and re-launching publications, brand development through the launch of conferences, awards and websites and of overseeing production and design services.

He’s been the editor of Post Magazine, Reinsurance and Insurance Age. Three times winner of the Insurance Journalist of the Year Award. Winner of Best General Insurance Journalist at 1999 Financial Services Media Awards and the Lifetime Achievement Award in 2007. Chief Executive’s Award for Outstanding Achievement at the 2007 Incisive Media Awards.

David launched the British Insurance Awards, the Rehabilitation First Awards, the Cover Magazine Protection Awards and established the All Party Parliamentary Group on Insurance & Financial Services.

He has extensive experience of re-aligning content creation and delivery for the modern, multi-platform, mobile world, especially working with publishing teams that need to move from a print-centric environment to the web first world of today. He has an extensive experience of using social media to promote content, products, businesses and organisations including building video and audio content for Incisive Media’s websites.

David’s Contact links:

David’s favourite book:

Big Data: A Revolution That Will Transform How We Live, Work and Think by Viktor Myer-Shonberger and Kenneth Cukier.

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Tom Conner on the Lessons from the Drewberry Protection Insurance Survey 2015 – MPAF33

In a research survey, you’d usually associate with major provider companies, Drewberry Insurance’s Protection survey lifts the lid on what consumers think of life insurance, critical illness and income protection.

Whilst the results aren’t surprising they do remind us that we must renew our efforts to push out positive messages.

Listen to Tom explain why Drewberry set up the survey, what the sample was and the headline results.

Hear about the three top reasons consumers don’t consider protection insurance. Those three primary reasons are unchanged in almost twenty years and highlight more than ever before, the need for face to face financial advice.

That’s all right here in episode 33 of the Marketing Protection and Finance Podcast.

Tom Connor MPAF33

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Who is Tom Conner?

Tom is a director at Drewberry Insurance.

He was an adviser for 5 years but now spends most of his time running the business and managing a team of 15 other advisers.

Before that he worked in the City after graduating with a master’s degree in finance from Cambridge University.

Tom believes passionately about educating the wider public about the need for protection, and income protection in particular.

Outside of work Tom can often be found at the rugby watching England or the Harlequins and has the goal of skiing on every continent of the world, having already ticked three off the list

Things Tom and I discussed:

Tom’s Favourite Apps:

Tom’s Contact links:

Tom’s favourite books:

How to Friends and Influence People by Dale Carnegie.

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Richard Taylor on why Content Marketing is Essential for Financial Services Businesses – MPAF32

You might have heard traditional marketing referred to as “interruption marketing”.

You might be watching a TV programme and just as the action gets exciting the ad break kicks in – thus interrupting your enjoyment of the show. Banner adverts on websites also count as interruptions.

Content marketing is different. It’s about producing helpful stuff, possibly blogs, audios, videos, infographics and other material that people actually look for.

Both interruption marketing and content marketing aim to generate sales but the latter is a consequence of the digital world where potential customers go looking for answers.

My guest today is a content marketing champion having worked with many financial services businesses helping them to develop content marketing strategies.

Hear Richard’s advice on how to develop a content marketing strategy. Listen how you can create customer personas, listen to their needs and then produce content that could attract them to do business with you.

That’s all right here in episode 32 of the Marketing Protection and Finance Podcast.

Richard Taylor on why Content Marketing is Essential for Financial Services Businesses

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Who is Richard Taylor

Richard Taylor is an independent digital marketing consultant, specialising in content and marketing automation and social media.

I’ve worked with Richard for many years including digital and content projects during my time as Marketing Director at Bright Grey. He has been partly responsible for my continuing interest in content marketing and social media.

A little-known fact about Richard is that he used to make windsurfers and is now a keen sea kayaker.

Things Richard and I discussed:

Richard’s Favourite Apps:

Richard’s Contact links:

Richard’s favourite books:

Permission Marketing by Seth Godin.

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