Ideas Inspired by Ranting – the New Way of Thinking Outside the Box.

I love a good rant don’t you?

People who don’t use their indicators, politicians who never answer questions or newspapers that misuse statistics, it’s calming to get things off your chest.

I found an interesting thread on an Internet discussion board called simply ‘The Rant Forum’. Here people pour their hearts out about the things that really annoy them.

Ideas Inspired by Ranting

Click here to TWEET this post.

Shortly after, I attended a seminar where a motivational speaker encouraged us to look outside our own industries for inspiration on ways to innovate. He gave the example of a British airline taking inspiration from Disney.  Having trouble with its queuing systems they looked to a company specialising in herding thousands through its gates every year.

I thought it would be interesting to combine “Ranting Subjects” with this way of thinking differently about issues in our industry.

So, here are the four ‘things’ that I’ve ranted about recently. Mainly to my family.  And my suggestions on which lessons we could bring into the protection market:

People who think adding a jet engine-sized exhaust pipe on their clapped-out early 90s Vauxhall turns it into a dream car people will admire and drool over.

In the protection industry innovation often means adding little extras simply to create a perceived advantage over competitors. We’ve all added rare critical illness definitions to our products and continue to do so.

But do these add any customer value? Or do they see more complexity that puts them off?

What would make them interested? Simpler definitions? Are we in danger of the exhaust becoming bigger than the car?

People ‘forgetting’ to remove their coats and show their liquids at airport security – despite the signs they walk past telling them to do so – thus holding up everyone else.

In Financial Services, we drown ourselves in policy conditions, exclusions, and compliance blurb. The public lack understanding of the finer mechanics of protection products.

If people don’t read signs that are as tall as them why would they read pages full of “business jargon”?

Make Literature clear, short, snappy and easy to digest. Even so, some won’t understand or even read what we tell them.

How can we overcome this communication gap? Should we film video policies? What about a “policy podcast”?

Pre-recorded station announcements.

There is nothing more de-humanising than hearing a pre-recorded announcement or talking to an automatic phone answering service.

People want to deal with real people who a can meet their needs and not robots that stick to scripts. Protection needs a personal touch when we’re dealing with illness or death.

Is a soulless IVR what a grieving widow wants to hear?

Christmas getting earlier every year – I saw the first decorations in a department store this weekend – the middle of August.

Last year I went to a Christmas night on 12 November. Why? Because they left it too late to book and all the best venues had already been filled for December.

Poor planning not only interferes with your social plans, it can also cost you money as well. Plan ahead and you can get cheaper holidays. Take out life cover today,  not next year and you can save on your premium rates.

The App and Android Stores are full of planning tools. As well as birthdays and anniversaries perhaps they should include financial planning reminders.

And a final rant? Don’t get me started on people who use clichéd phrases like, “Thinking outside the box”.

Now it’s your turn:

What did you rant about last? Write it down and then think of a financial services solution. Then share it below in the comments or share it on social media. I’d be interested to hear your ideas inspired by ranting.

Simon Ryan talks Online Marketing for Advisers – MPAF8

In Episode 8 of the Marketing Protection and Finance Podcast – my guest is Simon Ryan.

Simon left Aviva in 2012 where he had been pioneering social media as way to reach customers, to set up a company called Social Advisors.

Social Advisor’s AdviserPost service helps the adviser get started and get the most from social media. AdviserPost works with several networks including Tenet, SimplyBiz, Openwork and Mortgage Intelligence.

In March 2014 they earned Best Use of Social Media in Financial Services from the global financial technology magazine, FStech.

Simon Ryan talks Online Marketing for Advisers

Click here to TWEET this episode.

Online marketing isn’t just about banner advertising, emails and interrupting your potential audience.

People are searching for answers to their questions. And content on your website that answers those questions could bring traffic and leads to your business.

But creating good content is time consuming.

Hear Simon talk  about how to put together great content with minimal fuss. Listen to how he has developed an invaluable resource for the social financial adviser.

You can’t miss this invaluable guide to how advisers can use online marketing to get results.

Links to Simon’s best business books: How to Win Friends and Influence People by Dale Carnegie and The 4 Hour Work Week by Tim Ferris.

And we talked about US marketer Marcus Sheridan at www.thesaleslion.com

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

Subscribe by RSS Feed

Subscribe on Stitcher

Now it’s your turn:

If you enjoyed this episode – Simon Ryan talks Online Marketing for Advisers – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media

Lynda Cox on Medical Professionals and Niche Product Development – MPAF7

Can you run a successful financial services business focussing on the needs of just one narrow customer niche?

In Episode 7 of the Marketing Protection and Finance Podcast – my guest is Lynda Cox.

Lynda heads up a company called Practice Cover which she founded in 2009.

Prior to that Lynda was Head of Product Development at Skandia and her biggest claim to fame was heading up the team that launched Skandia Protect on an unsuspecting world.

Can you run a successful financial services business focussing on the needs of just one narrow customer niche?

You’ve heard Pete Chadborn talk on this podcast about his successful business model catering for the needs of all customers.

In this episode Lynda talks about how her business has been equally successful with its narrow niche focus.

Lynda Cox on Medical Professionals and Niche Product Development

Click here to TWEET this Episode.

Hear how Lynda developed her focus on medical professionals and developed a modern product for that niche.

Listen to how you might also share in her success.

Don’t miss this interesting insight into financial services product development.

Don’t miss an episode of the MPAF Podcast – subscribe now.

Subscribe on iTunes

Subscribe by RSS Feed

Subscribe on Stitcher

 

If you enjoyed this episode – Lynda Cox on Medical Professionals and Niche Product Development – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.