Find Related Hashtags Instantly Without Having to Experiment

Do you use hashtags in your social media posts?

Hashtags let you tag your posts with keywords, making them easier for social networks to organize and other users to search.

For example: #Marketing #Business #BusinessStrategy

So when you add a hashtag to a post or tweet, the social media immediately indexes the keyword so it’s searchable by other users. If someone clicks on that hashtag, they’ll find a page that lists all the posts with the same hashtagged keyword. If a keyword becomes popular it’s known as “trending.”

Including hashtags in your social media means more people can see your content and might follow or interact with you.

If you use one or two related hashtags you might find your “reach” extends even further. But it’s time-consuming searching and experimenting with related hashtags. Which is why I was delighted to find this invaluable resource.

http://hashtagify.me finds related hashtag keywords without having to experiment.

All you do enter in a keyword and the site will tell you the top ten related keywords. Then you can include the most related in your posts or tweets.

hashtags data by hashtagify.me

So now you can find related hashtags instantly. Give it a try. Add in a few related keywords (though don’t over do it and become a hashtag spammer) and see your social media interactions increase.

Now it’s your turn:

If you liked this Social Media Friday tip please share it. If you have any other ideas or tips please leave a comment or share a link to your own content.

Andrew Gething on Changing Protection Underwriting – MPAF20

Underwriting gets a good deal of bad press. But is it justified?

In the advised protection market the consequence of price competition on term assurance and critical illness products is tighter underwriting, more medical evidence and more ratings.

Online applications and tele-underwriting can help speed up the process but clients face disappointment when they find their premium is higher than originally quoted.

Is it time we changed the way we quote for protection products so we do not raise client expectations with cheap headline rates more people cannot obtain?

My guest today pioneered tele-underwriting in the UK and firmly believes that we need change. But what does “good” look like?

My Guest on Episode 20 of the Marketing Protection and Finance Podcast is Andrew Gething.

Andrew Gething on Changing Protection Underwriting - MPAF20

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Who is Andrew Gething?

Andrew is founder and MD of Morgan Ash.

Before that he was a Chartered Structural Engineer and entrepreneur starting several other companies one of which was an IT specialist.

In his spare time Andrew is currently walking all the Wainwrights – that 214 hills in the Lake District of which he has only 22 more to do.

Hear Andrew’s views on the current relationship between quoted premium rates and the final rates we offer after underwriting. Listen to his proposed solutions on how we can change underwriting from the current sometimes painful process to a valuable individual assessment.

Andrew’s links:

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If you enjoyed this episode – Andrew Gething on Changing Protection Underwriting– please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Last and Final Call on Financial Services Jargon

My recent Podcast Interview with Rhys Williams on clarity of language in financial services struck a chord.

Thanks for your comments on the subject.

DE-PLANE!

Although guilty of using complex language, jargon and passive language in our communications we shouldn’t beat ourselves up too much. Other industries are just as culpable.

On a flight from Edinburgh to London last week I heard an interesting conversation between two American gentlemen.

Swapping stories about plane delays they had experienced in the past I heard one of them refer to leaving the aircraft as “De-planing”.

What a dreadful phrase. What is wrong with “getting off” or even the accepted English phrase of “disembarking”? How do you come up with a word like “de-planing”? When they get out of cars and buses do they de-car? Or de-bus?

I started to get quite grumpy listening to this conversation. But what finally put the tin lid on it was when the other American gentleman started to refer to getting off an aircraft as “De-boarding”.

Of course inside the airport terminal language abuse is just as rife.

Why do airport gate agents say, “this is the LAST and FINAL call…”?

I wish they wouldn’t. If it is the last call it is also the final one by definition and vice versa.

Of course it’s always the “last and final” call until they make another “last and final” call which means that the first “last and final” call was neither last nor final was it?

In the protection industry we talk about “Kick”. That means Critical Illness Cover. We recommend people buy “Eye Pee”. That’s Income Protection. And of course we overdose on passive language. “A cheque has been sent to you today” instead of the active voice, “We sent you a cheque today”.

The solution? Spot it. Have a giggle about it. And then change it.

Please have a listen to Rhys Williams on the Podcast. He’ll give you some great tips on how to do away with complexity , jargon and passive language.

MPAF17 - Rhys Williams

Now it’s your turn:

Please share your best example of complexity, financial services jargon and passive language. From any industry. Having a laugh about it is the first step in recognising the problem and then changing it.