Angela Davidson on changing the language of protection advice – MAF233

My guest this week is Angela Davidson from Passion for Protection and we talk about changing the language used in protection advice to get more clients interested in getting covered.

Welcome to episode 233 of the Marketing and Finance Podcast.

Angela Davidson on changing the language of protection advice - MAF233

What you’ll hear about in this episode

  • Why protection insurance is never on top of people’s “to-do list”.
  • The complexity of mortgages and how to talk about protection at the same time
  • The stigma of all school protection selling techniques and what works better
  • How to make protection the foundation of all financial planning, even wealth management
  • Getting clients to say why they need protection rather than why they don’t
  • Building NLP techniques into advice conversations

Who is Angela Davison?

Angela is a passionate, energetic and driven freelance sales consultant, committed to raising the bar on protection in the financial services industry.

Breathing new life into tired sales processes and energising conversations around protection is her passion. She does this by means of; going back to basics, training in best practice, coaching soft skills, NLP, and imparting knowledge and personal experience build up over many years in the protection industry.

She says investing in self-development is a necessity and indeed a driving force and believes it’s a privilege, and incredibly rewarding, to work alongside advisers who desire a step change and take their own development to the next stage and beyond.

Links

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Tap into feelings in customer feedback research – Marketing Made Simple 16

We need customer feedback so that we can continue to improve our products and services.

But are we asking the right questions?

It’s incredible how quick companies ask for feedback these days. Two seconds after you walk out of a restaurant or disembark an aircraft, there’ll be an email from them.

Most just ask you to rank them on a scale of one to ten. Those questions are fine but they don’t reveal genuine insights.

In this episode of Marketing Made Simple, let’s look at tapping into feelings to reveal the insights that could lead to your next breakthrough.

This is the 16th in a series of videos under the “Marketing Made Simple” banner.

If you enjoyed this episode: Tap into feelings in customer feedback research – please share it with your friends and colleagues. You can use the social media share buttons just below.

Ethan Beute on using personalised video to build powerful relationships – MAF232

My guest this week is Ethan Beute from BombBomb and we talk about using personalised video to build powerful relationships.

Welcome to episode 232 of the Marketing and Finance Podcast.

Ethan Beute on using personalised video to build powerful relationships - MAF232

What you’ll hear about in this episode

  • How BombBomb came about and what the company name means
  • How personalised videos differ from marketing videos
  • Creating relationship videos for individuals rather than marketing videos for the masses
  • Establishing the personal touch within an impersonal digital world
  • How personalised video can fit into the customer buying process

Who is Ethan Beute?

Ethan is Chief Evangelist at BombBomb. With a background in all aspects of marketing, he’s most interested in creating personalised marketing to help create relationships with customers.

At BombBomb he champions moving one step out of day-to-day marketing operations to work internally and externally to help people be more successful in implementing simple, personal videos for clearer communication, human connection, and higher conversion.

Links

If you enjoyed – Ethan Beute on using personalised video to build powerful relationships – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.