How to avoid overused marketing words. Stop World beating. Marketing Made Simple 22

Innovative. Game changing. Ground breaking. World beating. Unique. Very unique.

It can be tempting to use words like this to describe your new product or service.

The problem is these words have been overused by marketers and have become cliches.

Customers may not believe these words or at least be wary of them.

There is a better way to communicate why your product is better and different than anyone else. That’s what we’re looking at in this video, so let’s grab a coffee and talk about it some more.

In this episode of Marketing Made Simple, let’s grab a coffee and talk about how to avoid overused marketing words.

This is the 22nd in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

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How to avoid overused marketing words. Stop World beating. Marketing Made Simple 22

Presentation tips for online events learned in lockdown – MAF249

This week it’s just me and the mic talking about presentation tips for online events learned in lockdown.

Let’s look at how the crisis has changed online presenting and how to stand out.

Welcome to episode 249 of the Marketing and Finance Podcast.

Presentation tips for online events learned in lockdown - MAF249

What you’ll hear about in this episode:

  • How “real-life events” transformed into “online experiences”
  • Formats: Traditional webinars, Zoom Style, Live on Social Media
  • Pre-recorded video, live video and a mix of both
  • How video sucks the life out of presenters and how to compensate
  • Video tips for better sound and lighting
  • Case Study: ProtectX2020

Links

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Janine Capaldi on leads from LinkedIn and gaming the algorithm – MAF248

My guest this week is Janine Capaldi, an expert in LinkedIn lead generation.

We talk about using LinkedIn to grow your business and some of the myths and truths about the LinkedIn algorithm.

Welcome to episode 248 of the Marketing and Finance Podcast.

Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248

What you’ll hear about in this episode:

  • How Janine built a marketing coaching and lead generation business with her husband, Jamie
  • Leads from LinkedIn, the dos and don’ts
  • The “link in a post trick” (that’s now changed)
  • Whether to use generic or personal connection requests
  • Posts, articles, newsletters and live video on LinkedIn – which works best?

Who is Janine Capaldi?

Janine is a qualified coach working with Business Owners & Organisations to help them grow their businesses by generating leads & high-value relationships using social media.

More specifically, using LinkedIn..

Her mission is to help people take advantage of the huge opportunity social media brings and to move away from the mentality of using social media for the sake of it.

Links:

If you enjoyed – Janine Capaldi on leads from LinkedIn and gaming the algorithm – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
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If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.