The future of virtual and in-person events with Erica Maurer – MAF268

This week let’s talk about what will happen to virtual and in-person conferences as we emerge from the pandemic.

What are the implications for event organisers and for speakers? My guest is Erica Maurer.

And this is episode 268 of the Marketing and Finance Podcast.

The future of virtual and in-person events with Erica Maurer  - MAF268

What you’ll hear about in this episode:

  • How EMRG has hosted some of the biggest events in the US
  • What happened when the Covid-19 pandemic closed down the events industry
  • The ways EMRG evolved to virtual events to keep their customers engaged
  • Lessons for event planners and speakers on how to put on an interactive virtual event
  • How to stand out on screen as you would stand out on stage
  • The development of the Women Insider Network

Erica has put together a Free Download for listeners of the Marketing and Finance Podcast – click here to get the PDF: 5 Amazing Virtual & Hybrid Event Strategies To Increase your Business and Productivity

Who is Erica Maurer?

Erica is a partner at EMRG Media, based in New York.

They have planned and delivered upon events such as trade shows, corporate events, VIP experiences, fashion events, album release parties, festivals, and many other corporate and social functions.

Their Event Planner Expo has become the number #1 show in NYC for the events and hospitality industry with over 3500 attendees including event planners, marketers, owners, producers, creators, vendor partners and such. As a result of the pandemic, the 2021 event will be virtual but not less ambitious.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – The future of virtual and in-person events with Erica Maurer – please leave a comment or a review on iTunes.

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Are SMART goals really dumb goals? – MAF267

This week let’s talk about whether SMART goals are really dumb goals.

And whether there’s a better alternative.

It’s just me and the mic and this is episode 267 of the Marketing and Finance Podcast.

Are SMART goals really dumb goals? MAF267

What you’ll hear about in this episode:

  • Why it’s important to have goals in your marketing strategy or plan
  • The traditional SMART model of setting goals
  • Some problems with SMARTs and what’s missing
  • Using questions as an alternative to acronyms
  • The question model:
    • What’s the goal?
    • Why is it specific?
    • How is it exciting?
    • What is the plan to achieve it?
    • Who will hold us accountable?

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Are SMART goals really dumb goals? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Perfect marketing positioning with Matt Desmier – MAF266

This week let’s talk about marketing positioning and about the future of in-person and virtual conferences.

My guest is Matt Desmier.

And this is episode 266 of the Marketing and Finance Podcast.

Perfect marketing positioning with Matt Desmier - MAF266

What you’ll hear about in this episode:

  • Where positioning fits in the marketing mix
  • Why positioning is as important for internal as well as external audiences
  • Have modern marketers lost control of everything other than communications?
  • The process of getting to a positioning statement
  • How Matt launched the Silicon Beach conferences
  • Future conference events: In-person, virtual or a mix?
  • Making virtual events interactive

Who is Matt Desmier?

Trading under the moniker of “Wise Old Uncle”, Matt offers agencies, businesses and bigger companies clarity, insight and inspiration. His main focus is marketing positioning.

A well known international conference speaker, Matt has also produced many successful events of his own, including the famous “Silicon Beach” conferences which started life in Bournemouth, UK.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Perfect marketing positioning with Matt Desmier – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
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If you like the Podcast please click