Jon Norton on marketing lessons from building a stand-out accountancy brand – MAF134

This week my guest is Jon Norton.

He runs an accountancy firm and it stands out because it doesn’t fit the stereotype.

We talk about the marketing lessons any professional firm, financial services or otherwise, can learn from the experiences Jon’s had building a stand out accountancy brand.

Welcome to episode 134 of the Marketing and Finance Podcast.

Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134

What you’ll hear about in this episode

  • How to make management accounting more accessible to businesses
  • The similarities between marketing an accountancy firm and a financial adviser firm
  • The importance of daily cash flow and how accountants can help
  • Finding your unique tone of voice so you rise above your peers

Who is Jon Norton?

Jon set up Barefoot Accounting to support small businesses and organisations demystify their financials. His main focus is setting up systems and providing monthly accounting support.

Barefoot Accounting is here to ensure that your accounts help you to direct your business and keep you compliant – with the added security and peace of mind that a dedicated professional is “watching your back”.

From helping start-ups through to well-established corporations, Barefoot’s bespoke monthly support services bring the invaluable time and money saving benefits of accounting to the everyday running of businesses.

Jon’s links:

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Jonathan David Lewis on Brand vs Wild and building resilient businesses – MAF133

This week my guest is Jonathan David Lewis.

He’s the author of Brand vs Wild, a book about building resilient brands in harsh business environments.

We chat about how jazz bands, not orchestras, are the right analogy for resilient businesses.

Sounds intriguing, doesn’t it?

And it is!

Welcome to episode 133 of the Marketing and Finance Podcast.

Jonathan David Lewis on Brand vs Wild and building resilient businesses

What you’ll hear about in this episode

  • How board room members go through similar challenges and emotions as the survivors of a plane crash on a mountain side
  • The smallest  thing can become existentially dangerous for companies
  • Why systems design is now a key part of marketing
  • There’s no fool proof solution to “wild” but you can increase your resilience
  • Old concepts of success don’t work anymore – for example, flexibility is better than efficiency
  • Why improvisation is important at the front line

Who is Jonathan David Lewis?

Jonathan is the author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, a Forbes contributor and a turnaround expert at McKee Wallwork + Co., an integrated marketing firm that helps stalled, stuck and stale brands rekindle growth.

A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.

Jonathan’s links:

If you enjoyed – Jonathan David Lewis on Brand vs Wild and building resilient businesses – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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Gina Gardiner on motivating your team and finding excellence – MAF132

This week my guest is Gina Gardiner.

After a skiing accident left her with a progressive disability she’s gone on to build top performing teams in schools and now, businesses.

We talk about finding the gift in every challenge you face, motivating your team and finding excellence.

Welcome to episode 132 of the Marketing and Finance Podcast.

Gina Gardiner on motivating your team and finding excellence - MAF132

What you’ll hear about in this episode

  • Finding the gift in every challenge you face
  • Looking for the catalyst for change
  • Letting the team take responsibility for their own emotional and physical state
  • How to model by example, set clear, explicit, shared and expectations
  • Finding what better looks like and achieving the excellence missing in most organisations

Who is Gina Gardiner?

As an inspirational speaker, corporate business coach and executive life coach, Gina works with emergent, middle and senior managers, and their teams, to help people fulfil their personal and professional potential.

Whether it’s helping to develop confidence, leadership, or empowering individuals to see themselves as the solution, Gina’s 30 years of experience in the development of leadership has shown her that with the right perspective on life, there are ways and means of achieving your goals.

Gina’s Contact links:

If you enjoyed – Gina Gardiner on motivating your team and finding excellence – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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