Mental health, advertising and the Protection Review Conference 2019 – MAF215

From the need to change an industry’s attitude to mental health issues, to the opportunities offered by digital marketing, Protection Review’s 2019 conference was an event brimming with challenge and ideas for growth.

Let’s grab a coffee and I’ll talk you through the highlights.

Welcome to episode 215 of the award-winning Marketing and Finance podcast.

Mental health, advertising and the Protection Review Conference 2019 - MAF215

What you’ll hear about in this episode

  • What is the Protection Review Conference, Dinner and Awards?
  • Why mental health issues are important across all industries
  • The attitude of product providers to customers with mental health issues and what could change
  • Why even marketing people think that marketing can be annoying
  • How the industry could revisit the idea of a generic advertising campaign

Links

If you enjoyed – Mental health, advertising and the Protection Review Conference 2019 – please leave a comment or a review on iTunes.

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Do marketers ruin everything they get their hands on? – MAF214

Do marketers ruin everything? The evidence suggests yes.

Along comes a new platform or social media app and before you know it it’s a torrent of marketing broadcasts and adverts.

But it doesn’t need to be that way.

Welcome to episode 214 of the award-winning Marketing and Finance podcast.

Do marketers ruin everything they get their hands on? - MAF214

What you’ll hear about in this episode

  • How marketers have turned email, phones, websites and social media into advertising platforms
  • The methods customers use to block all the guff
  • Why does marketing fall into this trap every time?
  • How can we stop marketing from ruining everything?
  • Thinking about helping not bombarding

Links

If you enjoyed – Do marketers ruin everything they get their hands on? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for the “Marketing Coffee Shot” for podcast updates, marketing tips and videos, and get your free Business Writing Tips eBook right here!

How do you feel about customer feedback forms? – MAF213

Honest feedback is essential to continue to delight and engage customers.

But it’s not just about gathering data. It’s about asking the right questions.

Let’s grab a coffee and talk about it some more.

Welcome to episode 213 of the award-winning Marketing and Finance podcast.

How do you feel about customer feedback forms? MAF213

What you’ll hear about in this episode

Before we get into the meat of the topic, hear how I won Podcast of the Year at the Content Marketing Academy Awards 2019. Then I talk about:

  • Where research fits in the marketing mix
  • Those surveys you get after a trip on a plane or a train
  • Why 1-10 rating questions aren’t enough
  • How to truly understand how our customers feel about our products and services

Links

If you enjoyed – How do you feel about customer feedback forms? – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for the “Marketing Coffee Shot” for podcast updates, marketing tips and videos, and get your free Business Writing Tips eBook right here!