The PRECIOUS moment of customer connection

As a marketer, you think about your product or service or messages constantly, all day long, non-stop.

But a potential customer might only think about you for an instant. A tiny, fleeting moment.

That scant time is PRECIOUS. How you make them feel at that moment will determine whether they go on to become an actual customer.

In this episode of Marketing Made Simple, let’s grab a coffee and talk about it some more.

This is the 17th in a series of videos under the “Marketing Made Simple” banner.

If you enjoyed this episode: The PRECIOUS moment of customer connection – please share it with your friends and colleagues. You can use the social media share buttons just below.

The PRECIOUS moment of customer connection

Daniella Blechner on self-publishing your business book or novel – MAF234

My guest this week is Daniella Blechner from Conscious Dreams Publishing and we talk about the how and the why of self-publishing your business book or novel.

Welcome to episode 234 of the Marketing and Finance Podcast.

Daniella Blechner on self-publishing your business book or novel - MAF234

What you’ll hear about in this episode

  • Why you should consider self-publishing your book
  • The difference between traditional publishing and self-publishing
  • Setting a goal for your business book
  • Why you probably won’t earn a fortune from your business book and how to generate income elsewhere
  • Tips on how to market your business book
  • The process of self-publishing

Who is Daniella Blechner?

Daniella Blechner is Founder of Conscious Dreams Publishing, Bestselling Author and Book Journey Mentor who is passionate about inspiring and empowering authors to transform their stories, messages and powerful journeys into books of impact and influence.

Her enjoyment and inspiration behind writing comes from examining and reflecting on social issues often laced with a wicked sense of humour. She is a teacher and energy healer and enjoys working with all people from all walks of life.

Links

If you enjoyed – Daniella Blechner on self-publishing your business book or novel – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.

Angela Davidson on changing the language of protection advice – MAF233

My guest this week is Angela Davidson from Passion for Protection and we talk about changing the language used in protection advice to get more clients interested in getting covered.

Welcome to episode 233 of the Marketing and Finance Podcast.

Angela Davidson on changing the language of protection advice - MAF233

What you’ll hear about in this episode

  • Why protection insurance is never on top of people’s “to-do list”.
  • The complexity of mortgages and how to talk about protection at the same time
  • The stigma of all school protection selling techniques and what works better
  • How to make protection the foundation of all financial planning, even wealth management
  • Getting clients to say why they need protection rather than why they don’t
  • Building NLP techniques into advice conversations

Who is Angela Davison?

Angela is a passionate, energetic and driven freelance sales consultant, committed to raising the bar on protection in the financial services industry.

Breathing new life into tired sales processes and energising conversations around protection is her passion. She does this by means of; going back to basics, training in best practice, coaching soft skills, NLP, and imparting knowledge and personal experience build up over many years in the protection industry.

She says investing in self-development is a necessity and indeed a driving force and believes it’s a privilege, and incredibly rewarding, to work alongside advisers who desire a step change and take their own development to the next stage and beyond.

Links

If you enjoyed – Angela Davison on changing the language of protection advice – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.