Are SMART goals really dumb goals? – MAF267

This week let’s talk about whether SMART goals are really dumb goals.

And whether there’s a better alternative.

It’s just me and the mic and this is episode 267 of the Marketing and Finance Podcast.

Are SMART goals really dumb goals? MAF267

What you’ll hear about in this episode:

  • Why it’s important to have goals in your marketing strategy or plan
  • The traditional SMART model of setting goals
  • Some problems with SMARTs and what’s missing
  • Using questions as an alternative to acronyms
  • The question model:
    • What’s the goal?
    • Why is it specific?
    • How is it exciting?
    • What is the plan to achieve it?
    • Who will hold us accountable?

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Perfect marketing positioning with Matt Desmier – MAF266

This week let’s talk about marketing positioning and about the future of in-person and virtual conferences.

My guest is Matt Desmier.

And this is episode 266 of the Marketing and Finance Podcast.

Perfect marketing positioning with Matt Desmier - MAF266

What you’ll hear about in this episode:

  • Where positioning fits in the marketing mix
  • Why positioning is as important for internal as well as external audiences
  • Have modern marketers lost control of everything other than communications?
  • The process of getting to a positioning statement
  • How Matt launched the Silicon Beach conferences
  • Future conference events: In-person, virtual or a mix?
  • Making virtual events interactive

Who is Matt Desmier?

Trading under the moniker of “Wise Old Uncle”, Matt offers agencies, businesses and bigger companies clarity, insight and inspiration. His main focus is marketing positioning.

A well known international conference speaker, Matt has also produced many successful events of his own, including the famous “Silicon Beach” conferences which started life in Bournemouth, UK.

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed – Perfect marketing positioning with Matt Desmier – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click

Best return on £50k marketing spend – MAF265

This week let’s talk about marketing spend.

Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment?

It’s just me and the mic and this is episode 265 of the Marketing and Finance Podcast.

Best return on £50k marketing spend – MAF265

What you’ll hear about in this episode:

  • The curse of premature tactical response
  • Why so many marketers just look at tactics
  • Looking at your offer and your goals before deciding on communications activity
  • Questions to ask and information to collect to maximise return on investment

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Best return on £50k marketing spend – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click