Don’t listen to yourself when trying to work out the needs of customers

You are not YOUR customer.

Marketing is a deep, almost obsessive understanding of your customer.

To get this understanding we often create ideal customer profiles’ or avatars. But sometimes one of the mistakes we make is to project ourselves into that profile. This will bias the results.

In this episode of Marketing Made Simple, let’s look at why this is a problem and how to avoid it.


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This is the 15th in a series of videos under the “Marketing Made Simple” banner.

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Don't listen to yourself when trying to work out the needs of customers

Customers are not DATA, they’re REAL people

Do you think sometimes we forget customers are real people and not just data points?

Marketing always starts with the customer.

Whether you make cupcakes, manufacture cars or other consultancy services, customers are all real people with houses, families, cars, interests, hopes and aspirations. Some watch Netflix. Others Amazon. Some like heavy metal some like dubstep.

As we grow as companies we maybe start to forget this. Maybe they become customer numbers in a database. Names on an email list. Targets on a cold calling phone list.

If we allow this to happen the danger is we start trying to engage with data rather than real people.

And if we just try to engage with data we might enrage the real customer.

In this episode of Marketing Made Simple, let’s discuss this important topic.

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This is the 14th in a series of videos under the “Marketing Made Simple” banner.

If you enjoyed this episode: Customers are not DATA, they’re REAL people – please share it with your friends and colleagues. You can use the social media share buttons just below.

Customers are not DATA, they're REAL people

 

 

Alexandra Galviz on using LinkedIn to build a thought leadership position – MAF231

My guest this week is Alexandra Galviz and we talk about building a thought leadership position using LinkedIn.

Welcome to episode 231 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

  • What is “real” thought leadership rather than simply a cliched buzzword
  • How to project yourself as a thought leader on LinkedIn
  • Learning and developing experiences with young and old teams
  • Why LinkedIn is more than an online CV
  • Using LinkedIn as a Content Hub
  • The importance of mental health and wellbeing in a stressful environment
  • Putting together a LinkedIn content strategy

Who is Alexandra Galviz?

By day Alex coaches C-suite, consultants, entrepreneurs and businesses on how to get noticed on LinkedIn, grow their own brands and leverage the platform to achieve their goals.

By night she turns into a superhero LinkedIn blogger under the hashtag #AuthenticAlex. Every single thing that you’d be scared of sharing publicly, she’s either written, videoed or spoken about.

In between Alex trains apprentices and graduates in companies, creates digital content on employability skills and keynotes at universities, career fairs and social mobility events.

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