Perfect marketing positioning with Matt Desmier – MAF266

This week let’s talk about marketing positioning and about the future of in-person and virtual conferences.

My guest is Matt Desmier.

And this is episode 266 of the Marketing and Finance Podcast.

Perfect marketing positioning with Matt Desmier - MAF266

What you’ll hear about in this episode:

  • Where positioning fits in the marketing mix
  • Why positioning is as important for internal as well as external audiences
  • Have modern marketers lost control of everything other than communications?
  • The process of getting to a positioning statement
  • How Matt launched the Silicon Beach conferences
  • Future conference events: In-person, virtual or a mix?
  • Making virtual events interactive

Who is Matt Desmier?

Trading under the moniker of “Wise Old Uncle”, Matt offers agencies, businesses and bigger companies clarity, insight and inspiration. His main focus is marketing positioning.

A well known international conference speaker, Matt has also produced many successful events of his own, including the famous “Silicon Beach” conferences which started life in Bournemouth, UK.

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Best return on £50k marketing spend – MAF265

This week let’s talk about marketing spend.

Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment?

It’s just me and the mic and this is episode 265 of the Marketing and Finance Podcast.

Best return on £50k marketing spend – MAF265

What you’ll hear about in this episode:

  • The curse of premature tactical response
  • Why so many marketers just look at tactics
  • Looking at your offer and your goals before deciding on communications activity
  • Questions to ask and information to collect to maximise return on investment

Want to support the show? Click the link below and buy me a coffee!

Links

If you enjoyed: Best return on £50k marketing spend – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Start Strong: How to start a speech with a bang

Are you preparing for a speech or presentation in the coming weeks?

Whether it’s on stage (pandemic allowing) or online you’ll want to grab you audience’s attention right from the start.

How do you start a speech with a bang? It might be polite to introduce yourself first and say how pleased you are to be speaking today, but this can lose you vital moments to engage.

In this episode of Marketing Made Simple, here are 4 ways to start your presentation with a bang. Plus one bonus tip – so stick around until the end.

Let’s grab a coffee and talk about it some more.

This is the 31st in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

If you enjoyed: Start Strong: How to start a speech with a bang – please share it with your friends and colleagues. You can use the social media share buttons just below.

Start Strong: How to start a speech with a bang