Caroline McKenna on financial services marketing lessons from the non-profit sector – MAF126

In this episode, my guest is Caroline McKenna.

We talk about the marketing lessons financial services companies can learn from the non-profit sector.

Welcome to episode 126 of the Marketing and Finance Podcast.

Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126

What you’ll hear about in this episode

  • Differences between the non-profit sector and commercial organisations
  • Learning from the personal, almost intimate, feel of a charitable enterprise
  • How the “Ice Bucket Water” challenge defines a topical grass roots approach to marketing and highlights “the human touch”
  • The 7Families campaign and how it points the way to engaging marketing in the financial services sector

Who is Caroline McKenna?

Caroline is the founder of Social Good HQ which is an online learning academy for non-profits organisations and a manager at the Dundee International Women’s Centre.

Her background is running and managing a wide range of businesses from Corporate, SME and not-for-profit organisations has allowed her to connect with amazing people and deliver real results. She specialises in working with non-profit trustees leading the development of company strategy in addition to overseeing the implementation of company long and short term plans.

Caroline’s Links:

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Ahmed Khalifa on building WordPress websites and driving traffic to your business – MAF125

In this episode, my guest is Ahmed Khalifa.

We talk about building WordPress websites and driving traffic to your business.

Welcome to episode 125 of the Marketing and Finance Podcast.

Ahmed Khalifa on building WordPress websites and driving traffic to your business - MAF125

What you’ll hear about in this episode

  • The difference between WordPress.com and WordPress.org and which small businesses should choose
  • What to look for when choosing a high-quality host for your website
  • How focusing on a niche can build an audience quicker than broad targeting
  • Consistency and the importance of playing a long game to build an audience

Who is Ahmed Khalifa?

Ahmed lives in Edinburgh and runs IgniteRock.

He helps freelancers, entrepreneurs and small businesses to grow and become more visible online, attract more customers and maximise the potential of their WordPress websites by providing tailored and expert advice on digital marketing, content marketing, analytics and conversion.

With over 8 years experience in the online industry, he’s covered all things digital marketing but particularly specialises in SEO.

Ahmed’s Links:

If you enjoyed – Ahmed Khalifa on building WordPress websites and driving traffic to your business  – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Jonathan Patrick shares marketing lessons from financing start-up businesses – MAF124

In this episode, I talk to Jonathan Patrick.

With a marketing background and a long career of financing start-ups, he shares some great marketing lessons from working with those new businesses.

Welcome to episode 124 of the Marketing and Finance Podcast.

Jonathan Patrick shares marketing lessons from financing start up businesses

What you’ll hear about in this episode

  • How focussing on the theoretical rather than the practical can weaken a marketing approach
  • Conducting research without leading the customer
  • Putting together a strategy before jumping straight into the tactics
  • The “release early and often” mentality and the importance of refining your offer
  • Pitch decks win financial backing and can help keep marketing simple

Who is Jonathan Patrick?

Jonathan is a former financial adviser and C-level finance executive turned strategic consultant with more than 20 years of experience and proven results.

He’s a former start-up founder of GoGrabLunch.com and FeasibleFunding.com.

Jonathan is also a former professional mixed martial artist and undefeated in his weight class.

Jonathan’s Links:

If you enjoyed – Jonathan Patrick shares marketing lessons from financing start-up businesses  – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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