Many companies have had to change their offer and the way they do business in the midst of the global Coronavirus crisis.
And now there is a hint of a lifting of the lockdown many companies are looking forward to how their businesses will change to reflect the new normal.
I’ve come across this great article by a world-renowned consultancy firm setting out five key steps they think companies must take. But are they any good?
- Number one is: Understand your customers deeply
- Number two is: Bring humanity and empathy.
Number three… well actually 3, 4 and 5 sound a little bit like managementspeak and technobabble soundbites to me, so forget them.
But these first two are absolutely spot on.
In this episode of Marketing Made Simple, let’s grab a coffee and look at these simple but essential ideas.
This is the 19th in a series of videos under the “Marketing Made Simple” banner.