2 cracking MARKETING TIPS – but forget 3,4 and 5

Many companies have had to change their offer and the way they do business in the midst of the global Coronavirus crisis.

And now there is a hint of a lifting of the lockdown many companies are looking forward to how their businesses will change to reflect the new normal.

I’ve come across this great article by a world-renowned consultancy firm setting out five key steps they think companies must take. But are they any good?

  • Number one is: Understand your customers deeply
  • Number two is: Bring humanity and empathy.

Number three… well actually 3, 4 and 5 sound a little bit like managementspeak and technobabble soundbites to me, so forget them.

But these first two are absolutely spot on.

In this episode of Marketing Made Simple, let’s grab a coffee and look at these simple but essential ideas.

This is the 19th in a series of videos under the “Marketing Made Simple” banner.

If you enjoyed this episode: 2 cracking MARKETING TIPS – but forget 3,4 and 5 – please share it with your friends and colleagues. You can use the social media share buttons just below.

John Wall on the truth about artificial intelligence and marketing success – MAF244

My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights.

We talk about AI. It’s not all Skynet and Terminators, it can help you grow your business and enhance your marketing. John explains how.

Welcome to episode 244 of the Marketing and Finance Podcast.

John Wall on the truth about artificial intelligence and marketing success - MAF244

What you’ll hear about in this episode:

  • How Marketing Over Coffee was one of the first podcasts
  • The 50/50 approach to marketing – spend as much time on the offer as you do on the communications
  • What AI really is and all those Skynet Terminator myths
  • Text mining
  • Network graphing
  • Data clustering
  • Driver analysis
  • Forecasting
  • Lighting up dark data

Who is John Wall?

John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn.

He’s also a Partner at Trust Insights.

Links:

If you enjoyed – John Wall on the truth about artificial intelligence and marketing success – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

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Simple marketing strategy at a time of crisis – MAF243

The principles of marketing strategy stay the same despite the global crisis we are facing.

It’s easy to get distracted by all the different messages bouncing around at the moment, and at the risk of adding to all that noise, I thought I’d take a long, slow, breath and go back to basics.

Welcome to episode 243 of the Marketing and Finance Podcast.

Simple marketing strategy at a time of crisis - MAF243

What you’ll hear about in this episode:

  • How everyone seems to be telling us what we must do
  • Each person and each business is different and one size doesn’t fit all
  • We’re all in the same storm but not in the same boat
  • Taking time to reflect on business direction
  • Offer, goal, activity – a simple marketing strategy model

Links

If you enjoyed – Simple marketing strategy at a time of crisis – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
Subscribe by RSS Feed
If you like the Podcast please click

Been asked to put together a presentation? Don’t go straight to PowerPoint. Download this free eBook instead.