David Ferguson on keeping a start-up culture as your company grows larger – MAF131

This week my guest is David Ferguson from Nucleus.

I interviewed David as part of my preparation for my recent speech at Content Marketing Academy Live 2017. The talk was about keeping marketing simple as you grow from start-up to big company.

Nucleus has done this and David gave me some great tips which I weaved into my presentation. Listen to all of David’s ideas in this great chat.

Welcome to episode 131 of the Marketing and Finance Podcast.

David Ferguson on keeping a start-up culture as your company grows larger - Marketing and Finance Podcast Episode 131

What you’ll hear about in this episode

  • How to “Think big. Act small. Be humble.”
  • Keeping your marketing simple no matter how large your company grows
  • How to avoid compliance complexity in regulated industries
  • Putting together sensible social media practices
  • Using content and live events to engage with your customers

Who is David Ferguson?

After spending time as a trainee actuary with Life Association of Scotland before stints with Ivory & Sime, Scottish Life International and strategic consultancy The Abacus, David started Nucleus Financial. In 2016 the Scottish Government appointed David as one of their FinTech envoys for Scotland.

Nucleus is based a stone’s throw from where I used to work at Bright Grey, and indeed we’ve swapped marketing and cultural ideas over the years.

David is a prolific user of social media and a frequent media commentator.

David’s Contact links:

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Teaching Body Balance, Coffee by the Harbour and Pilates Filming – RogVLOG11

In this Episode come with me to Fisherrow Harbour near Edinburgh.

Join me as I teach two Les Mills Body Balance classes, enjoy a coffee by the gorgeous harbour at Fisherrow, and help one of my fitness instructor buddies film her Pilates assessment video.

Body Balance is an exercise to music class fusing together moves from Tai Chi, Yoga and Pilates into a strength and flexibility workout. Many people think it’s a bit fluffy. Far from it. Body Balance can be tough. See for yourself in the video.

Now it’s your turn:

What do you do to chill out after a hard week at work? What’s your favourite exercise class? Let me know. Leave a comment or share the post on social media.

Teaching Body Balance, Coffee by the Harbour and Pilates Filming - RogVLOG11

Ken Course on why business development revolves around answering customer questions – MAF130

In this episode, my guest is Ken Course.

He specialises in helping businesses find their next customers. We talk about why  business development revolves around answering customer questions.

Welcome to episode 130 of the Marketing and Finance Podcast.

Ken Course on why business development revolves around answering customer questions - MAF130

What you’ll hear about in this episode

  • How to focus on your highest and best skills and outsource the rest
  • Systemising the most common questions you get asked to free you up to find more clients
  • Reducing your reliance on referrals by tapping into technology
  • Why the world now revolves around answering questions
  • How were all teachers and why we need to stand out

Who is Ken Course?

US-based Ken is the founder of Explore Momentum and leads a community called “Your Momentum Now,” which is completely built around helping you create results. He’ll help you find your next customer, fill your next event, grow your database, put systems in place, and make more sales.

Ken knows all about: Marketing automation, speaking and training, developing and launching information products, coaching and speaking very loudly

Ken’s Links:

If you enjoyed – Ken Course on why business development revolves around answering customer questions – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!