Alan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing – MAF145

This week on the show my guests are Alan and Kathryn Knowles.

We talk about how they became an award winning specialist financial adviser firm by using zombies, gnomes and advent calendars to create some quirky marketing campaigns.

Welcome to episode 145 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

  • How Alan and Kathryn developed a niche focusing on people who find it difficult to get protection insurance
  • Dealing with clients individually and taking referrals from other financial advisers
  • How Kathryn comes up with the ideas for marketing campaigns based on popular culture
  • Trying to make boring insurance a little more engaging and more about planning
  • Why content rather than in your face promotion leads to better engagement with customers

Who are Alan and Kathryn Knowles?

Alan and Kathryn  run Cura Financial Services Ltd which is the holding company for the Special Risks Bureau.

Based in North Yorkshire they won Best Protection Intermediary at the Money Marketing Awards in June 2017. More recently, at the Cover Magazine Awards 2017 in October, they were Highly Commended in the Best Promotion by an Intermediary category and won Best Specialist Intermediary.

Links:

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3 hour Body Combat charity fitness marathon – RogVLOG16

As well as my day job as a marketing guy, I also teach yoga, Body Balance and a martial arts-based exercise to music class called Body Combat.

On Sunday 8 October 2017 I took part in a 3 hour Body Combat charity fitness marathon. And that was after teaching my normal 2 Sunday morning classes.

We had great fun at Drumbrae Leisure Centre in Edinburgh.

Join me for this episode featuring amazing instructors and participants who I can only describe as “hardcore” combaters.

Now it’s your turn:

What’s your favourite type of exercise class?

If you enjoyed this episode of RogVLOG, please subscribe to my YouTube Channel.

3 hour Body Combat charity fitness marathon - RogVLOG16

Ross Coverdale on getting more comfortable in front of a video camera – MAF144

This week on the show my guest is Ross Coverdale.

We talk about how video is becoming more important for marketing all types of businesses and how you can be more comfortable, confident successful in front of a video camera .

Welcome to episode 144 of the Marketing and Finance Podcast.

Ross Coverdale on getting more comfortable in front of a video camera - MAF144

What you’ll hear about in this episode

  • Why video is ever more important in marketing your business
  • Common objections to video and how to overcome them
  • Techniques for feeling like a natural in front of the camera
  • The importance of varying the speed of your presentation and the tone of your voice
  • Tips for remembering your script and nailing your delivery

Who is Ross Coverdale?

Ross is a video editor and producer. He helps people make their content marketing, vlogs and course videos the best they can be, with creative editing and live video coaching.

He takes care of the creative polishing and tweaking, leaving you to do what you do best – whether that’s running your business, or creating more content.

And if you’re struggling with some or all of the technical things like cameras, lenses, lighting and sound, or, if you want to up your performance game and get good on camera, he can help you create the best videos you can, with live coaching and videography.

Links 

If you enjoyed – Ross Coverdale on getting more comfortable in front of a video camera – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes     Subscribe by RSS Feed

If you like the Podcast please click

Sign up for Marketing and Finance bulletins and get your free Business Writing Tips eBook right here!