Customers are not DATA, they’re REAL people – Marketing Made Simple 14

Do you think sometimes we forget customers are real people and not just data points?

Marketing always starts with the customer.

Whether you make cupcakes, manufacture cars or other consultancy services, customers are all real people with houses, families, cars, interests, hopes and aspirations. Some watch Netflix. Others Amazon. Some like heavy metal some like dubstep.

As we grow as companies we maybe start to forget this. Maybe they become customer numbers in a database. Names on an email list. Targets on a cold calling phone list.

If we allow this to happen the danger is we start trying to engage with data rather than real people.

And if we just try to engage with data we might enrage the real customer.

In this episode of Marketing Made Simple, let’s discuss this important topic.

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This is the 14th in a series of videos under the “Marketing Made Simple” banner.

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Customers are not DATA, they're REAL people

Alexandra Galviz on using LinkedIn to build a thought leadership position – MAF231

My guest this week is Alexandra Galviz and we talk about building a thought leadership position using LinkedIn.

Welcome to episode 231 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

  • What is “real” thought leadership rather than simply a cliched buzzword
  • How to project yourself as a thought leader on LinkedIn
  • Learning and developing experiences with young and old teams
  • Why LinkedIn is more than an online CV
  • Using LinkedIn as a Content Hub
  • The importance of mental health and wellbeing in a stressful environment
  • Putting together a LinkedIn content strategy

Who is Alexandra Galviz?

By day Alex coaches C-suite, consultants, entrepreneurs and businesses on how to get noticed on LinkedIn, grow their own brands and leverage the platform to achieve their goals.

By night she turns into a superhero LinkedIn blogger under the hashtag #AuthenticAlex. Every single thing that you’d be scared of sharing publicly, she’s either written, videoed or spoken about.

In between Alex trains apprentices and graduates in companies, creates digital content on employability skills and keynotes at universities, career fairs and social mobility events.

Links

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What are the 3 power words driving your business in 2020? – MAF230

This week I’m going to talk about my 3 power words for my business for 2020.

And hopefully, it might get you thinking about the power words that’ll drive your business this year.

Welcome to episode 230 of the award-winning Marketing and Finance podcast.

What are the 3 power words driving your business in 2020 - MAF230

What you’ll hear about in this episode

  • How all this 3 power words thing started
  • Why listening, and I mean really listening, is important in the marketing process
  • Engaging communications are more important than ever in a world drowned with intrusive noise
  • Why a presentation or talk should be a performance rather than a flood of PowerPoint slides

Links

If you enjoyed – What are the 3 power words driving your business in 2020 – please leave a comment or a review on iTunes.

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Don’t miss an episode of the MAF Podcast – subscribe now.

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