Phil Knight on PMI Podcasting and Social Media – MPAF Episode 5

You might think that Private Medical Insurance, Podcasting and Social Media are strange topics to lump together.

In Episode 5 of the Marketing Protection and Finance Podcast – my guest is Phil Knight.

Phil has worked in the medical insurance sector since 1994 for the likes of WPA, Standard Life Healthcare, AXA PPP and Simply Health and financial services more generally from 1989.

He set up his own specialist medical insurance practice in 2011 (working with Premier Choice Healthcare) and advises clients on all aspects of medical insurance in the UK and around the world. He promotes his practice as a fusion of technical knowledge and focused customer transparency.

Away from work he has two main passions: technology and martial arts. I wanted to get Philip on the podcast so that we can talk about how he uses technology via his medical insurance podcast to pass marketing messages and information on to his customers.

Here’s a little known fact – Phil has studied several martial arts since 1980 and now holds separate black belts in two styles of karate – but so far Phil hasn’t found a way to successfully merge martial arts into his business life!

You might think that Private Medical Insurance, Podcasting and Social Media are strange topics to lump together. But Phil has boosted the success of his private medical insurance business by launching PMICast and using social media to drive traffic to his website.

Phil Knight on PMI Podcasting and Social Media

Listen to how he has generated new leads and built a loyal audience of advisers and clients.

You can’t miss this uplifting, informative and inspirational interview.

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Edmund Tirbutt on Financial Media Case Studies and Storytelling – MPAF Episode 4

Positive Stories. Case studies and videos could be the way to overcome the poor perception consumers have of the financial services industry.

In Episode 4 of the Marketing Protection and Finance Podcast – I talk to journalist Edmund Tirbutt.

Edmund is a freelance journalist and writer and has covered financial services topics for the last 27 years.

His articles are always painstakingly researched and hard-hitting.

A one time semi-pro stand-up comedian, he’s recently started doing comedy again, performing alongside world-renowned comedians like Mike Wozniak and John Maloney.

Listen as Edmund talks about his early days as a media champion trying to get declined claims paid. Hear his views on how we use humour in financial services communications. He asks whether seminars in the workplace the key to future market growth.

Edmund Tirbutt on Financial Media Case Studies and Storytelling

Edmund feels that positive financial case studies are key to improving the public’s view of financial services. Listen as he explains what works and how advisers can talk to the media to showcase their positive stories.

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If you enjoyed this episode – Edmund Tirbutt on Financial Media Case Studies and Storytelling – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Alan Lakey on Critical Illness Cover – MPAF Podcast Episode 3

Do you think that critical illness products have become too complicated?

In Episode 3 of the Marketing Protection and Finance Podcast – I talk to adviser Alan Lakey who’s built a business on the complexity of critical illness cover.

Alan is a well-known UK independent financial adviser thanks to his frequent appearances in trade media publications and clear views on critical illness cover and regulation.

He runs a firm called Highclere Financial Services. He’s had considerable success with a comparison engine called CIExpert.

Listen as Alan describes his business model and how CIExpert came about. Hear Alan’s views on the UK critical illness cover market. Whilst its complexity has boosted the success of Alan’s business, he believes the product is too complex and suggests alternative approaches.

Alan Lakey on Critical Illness Cover

Alan’s story is a fascinating example of third parties often having to create their own solutions the industry’s complexities.

Links to Alan’s best business book: Improve Your Punctuation And Grammar by Marion Field
Connect with Alan on LinkedIn: Alan Lakey
Follow Alan on Twitter: @HighClere_FS and @CIExpert

Don’t miss an episode of the MPAF Podcast – subscribe now.

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Now it’s your turn:

If you enjoyed this episode – Alan Lakey on Critical Illness Cover – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.