Stephen Knight on the virtual marketing agency drag and drop approach – MAF250

My guest this week is Stephen Knight, from Pimento.

We talk about his “one agency, many flavours” approach to marketing solutions.

Welcome to episode 250 of the Marketing and Finance Podcast.

Stephen Knight on the virtual marketing agency drag and drop approach - MAF250

What you’ll hear about in this episode:

  • How creative agencies have developed and how they interact with marketing teams
  • Why marketers often don’t have a seat at the board table
  • Who does marketing strategy and whether the agency fits in
  • How the virtual approach pools the talent of the country’s agencies – across PR, social media, design, web development and communications
  • Why marketing needs a new ‘drag and drop’ approach
  • Why the ‘era of the specialist’ is more important than ever in marketing communications.
  • Stephen’s lessons learned and challenges faced through working in-house and setting up a virtual agency network

Who is Stephen Knight?

Stephen has held a variety of positions at major international agencies including Bates Dorland, Lowe Howard-Spink and WCRS. He spent five years with the Walt Disney Company latterly as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa.

In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg’s accounts.

Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005, Europe’s largest virtual agency.

Links:

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How to avoid overused marketing words. Stop World beating. Marketing Made Simple 22

Innovative. Game changing. Ground breaking. World beating. Unique. Very unique.

It can be tempting to use words like this to describe your new product or service.

The problem is these words have been overused by marketers and have become cliches.

Customers may not believe these words or at least be wary of them.

There is a better way to communicate why your product is better and different than anyone else. That’s what we’re looking at in this video, so let’s grab a coffee and talk about it some more.

In this episode of Marketing Made Simple, let’s grab a coffee and talk about how to avoid overused marketing words.

This is the 22nd in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

If you enjoyed this episode: How to avoid overused marketing words. Stop World beating. – please share it with your friends and colleagues. You can use the social media share buttons just below.

How to avoid overused marketing words. Stop World beating. Marketing Made Simple 22

Presentation tips for online events learned in lockdown – MAF249

This week it’s just me and the mic talking about presentation tips for online events learned in lockdown.

Let’s look at how the crisis has changed online presenting and how to stand out.

Welcome to episode 249 of the Marketing and Finance Podcast.

Presentation tips for online events learned in lockdown - MAF249

What you’ll hear about in this episode:

  • How “real-life events” transformed into “online experiences”
  • Formats: Traditional webinars, Zoom Style, Live on Social Media
  • Pre-recorded video, live video and a mix of both
  • How video sucks the life out of presenters and how to compensate
  • Video tips for better sound and lighting
  • Case Study: ProtectX2020

Links

If you enjoyed – Presentation tips for online events learned in lockdown – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

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If you like the Podcast please click