My guest this week is Stephen Knight, from Pimento.
We talk about his “one agency, many flavours” approach to marketing solutions.
Welcome to episode 250 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
How creative agencies have developed and how they interact with marketing teams
Why marketers often don’t have a seat at the board table
Who does marketing strategy and whether the agency fits in
How the virtual approach pools the talent of the country’s agencies – across PR, social media, design, web development and communications
Why marketing needs a new ‘drag and drop’ approach
Why the ‘era of the specialist’ is more important than ever in marketing communications.
Stephen’s lessons learned and challenges faced through working in-house and setting up a virtual agency network
Who is Stephen Knight?
Stephen has held a variety of positions at major international agencies including Bates Dorland, Lowe Howard-Spink and WCRS. He spent five years with the Walt Disney Company latterly as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa.
In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg’s accounts.
Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005, Europe’s largest virtual agency.