Simon Ryan talks Online Marketing for Advisers – MPAF8

In Episode 8 of the Marketing Protection and Finance Podcast – my guest is Simon Ryan.

Simon left Aviva in 2012 where he had been pioneering social media as way to reach customers, to set up a company called Social Advisors.

Social Advisor’s AdviserPost service helps the adviser get started and get the most from social media. AdviserPost works with several networks including Tenet, SimplyBiz, Openwork and Mortgage Intelligence.

In March 2014 they earned Best Use of Social Media in Financial Services from the global financial technology magazine, FStech.

Simon Ryan talks Online Marketing for Advisers

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Online marketing isn’t just about banner advertising, emails and interrupting your potential audience.

People are searching for answers to their questions. And content on your website that answers those questions could bring traffic and leads to your business.

But creating good content is time consuming.

Hear Simon talk  about how to put together great content with minimal fuss. Listen to how he has developed an invaluable resource for the social financial adviser.

You can’t miss this invaluable guide to how advisers can use online marketing to get results.

Links to Simon’s best business books: How to Win Friends and Influence People by Dale Carnegie and The 4 Hour Work Week by Tim Ferris.

And we talked about US marketer Marcus Sheridan at www.thesaleslion.com

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Lynda Cox on Medical Professionals and Niche Product Development – MPAF7

Can you run a successful financial services business focussing on the needs of just one narrow customer niche?

In Episode 7 of the Marketing Protection and Finance Podcast – my guest is Lynda Cox.

Lynda heads up a company called Practice Cover which she founded in 2009.

Prior to that Lynda was Head of Product Development at Skandia and her biggest claim to fame was heading up the team that launched Skandia Protect on an unsuspecting world.

Can you run a successful financial services business focussing on the needs of just one narrow customer niche?

You’ve heard Pete Chadborn talk on this podcast about his successful business model catering for the needs of all customers.

In this episode Lynda talks about how her business has been equally successful with its narrow niche focus.

Lynda Cox on Medical Professionals and Niche Product Development

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Hear how Lynda developed her focus on medical professionals and developed a modern product for that niche.

Listen to how you might also share in her success.

Don’t miss this interesting insight into financial services product development.

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Derek Bradley on Panacea Adviser and Online Communities – MPAF Episode 6

One of the world’s first adviser communities started in a coffee shop near Lloyd’s of London. They shared ideas, talked about how to write more profitable business and looked for new opportunities.

In Episode 6 of the Marketing Protection and Finance Podcast – my guest is Derek Bradley.

Derek Bradley is the founder and CEO of Panacea Adviser.

After an early career at Lloyd’s of London, he went on to learn about the importance of customer service, working for BOAC, the forerunner of British Airways, something further reinforced during his time as a broker consultant at Scottish Equitable.

Derek went on to set up his own successful IFA business which he ran for 18 years before selling it in late 2006.

Derek spotted an altruistic opportunity to offer a better service to directly authorised IFAs and in 2007 Panacea Adviser was born.

One of the world’s first adviser communities started in a coffee shop near Lloyd’s of London. They shared ideas, talked about how to write more profitable business and looked for new opportunities.

Derek describes Panacea Adviser as the modern online equivalent of that first financial coffee shop.

Derek Bradley on Panacea Adviser and Online Communities

Hear how Panacea Adviser was born, and the thriving and helpful community that’s developed. Listen to him talk about the tools that are available to help advisers grow their own businesses.

Don’t miss this fascinating dip into a business that’s helping advisers embrace the online world.

Links to Derek’s best business books: Flash Boys by Michael Lewis and How to Get Rich by Felix Dennis.

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If you enjoyed this episode – Derek Bradley on Panacea Adviser and Online Communities – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.