The Seven Families campaign launched nationally at the start November 2014.
I’m confident as a result of the campaign, Income Protection will gain a higher profile in the public consciousness. Whilst aiding seven in-need families.
So far the campaign has unveiled two families and the charity Disability Rights UK (DRUK) and the Seven Families (7F) Action Group are finalising their due diligence on the next recipients. Expect more announcements soon.
The aim is to raise awareness of the financial and emotional impact of being unable to work due to long-term health conditions or disability. And to strengthen the voice of disabled people.
To do this the Action Group asked DRUK to find seven families where accident or illness has forced the main breadwinner out of work. The families also didn’t have insurance.
The families will then receive a monthly income for a year as if they had bought a short-term Income Protection plan, paid for by the group of insures supporting the campaign. They’re giving the money on a charitable basis.
A key element of the initiative is that the campaign will give the families vital rehabilitation which could help them get back to work.
The campaign is about people in need. It has a simple message at its core – that Income Protection cover can make a huge difference to people’s lives when they really need it.
The key campaign aims are:
- To raise awareness of people’s financial vulnerability after long-term ill-health or accident
- To help real families who are facing financial meltdown
- To show the impact of rehabilitation and counselling through trying to help get people back to work
Listen to Peter Le Beau of the Income Protection Taskforce talking about Seven Families on the MPAF Podcast:
Let’s hope that the Seven Families project will become one of the most significant industry initiatives of our generation.
Now it’s your turn: Check out the Seven Families Campaign and support them on Social Media.
Just Giving: www.justgiving.com/7F
Income Protection Taskforce Website: www.iptf.co.uk