Paul Avis on How to Grow Group Life with the Auto Enrolment Land Grab – MPAF45

Why does Group Protection receive so little attention?

Whilst Individual Protection struggles to achieve growth, and seems locked into a pointless price war and complexity race, Group Protection looks to be gathering momentum.

Simpler products and processes show group providers are listening to customer feedback and embracing digital technology. But the spotlight still shines on Individual Protection.

My guest today is keen to change that. He’s already appeared on the MPAF Podcast talking about Auto Enrolment for Group Income Protection. Today he tells us about the opportunities in Group Life Cover.

Hear Paul talk about the his determination to grow Group Protection, the research he’s carried out and the simplicity he has championed for Canada Life’s product development.

Listen to his ideas on how to grow Group Life sales and take advantage of the Auto Enrolment “land grab”.

That’s all right here in episode 45 of the Marketing Protection and Finance Podcast.

Paul Avis on How to Grow Group Life with the Auto Enrolment Land Grab

Who is Paul Avis?

Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva.

A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.

He also says he loves the Caribbean Island of St. Lucia and is about to get dual citizenship of the Caribbean by marriage.

Paul’s links:

Paul’s Favourite Books:

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Peter Le Beau Bridget Greenwood and Steve Casey Live Update on 7 Families Initiative – MPAF44

On this special episode of the Marketing Protection and Finance Podcast, I’m reporting from a recent meeting of The Net Work.

It’s a group of like-minded financial services professionals who come together quarterly to discuss industry trends, products and innovations.

Although quite rightly conducted under Chatham House rules, the organisers kindly allowed me to interview some of the speakers to give you an overall update on the 7 Families Initiative.

Peter Le Beau, Bridget Greenwood and Steve Casey give their views on how the campaign’s gone so far, the response, and what the industry has learned from this multi-company project.

That’s all right here in episode 44 of the Marketing Protection and Finance Podcast.

MPAF44

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7 Families Contact links:

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Critical Illness Marathons Claims Stats and Platinum Plating Bureaucracy – MPAF43

Has the critical “illness race” become a marathon?

What use are great claims statistics if no one knows about them?

Why do we platinum plate compliance and other bureaucracies to the extent it strangles growth?

Having been asked to schedule some recent interviews into specific times I find myself without one to publish this week.

So it’s:

Just Me and the Mic

where I get these subjects off my chest and invite your comments and thoughts.

That’s all right here in episode 43 of the Marketing Protection and Finance Podcast.

Critical Illness Marathons Claims Stats and Platinum Plating Bureaucracy

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