Marketing after Covid: What are your priorities?

As we emerge from lockdown are you thinking it’s time to invest in your marketing again?

It’s good that businesses are starting to look at investing in marketing again. But what should your priorities be?

I’ve heard some people say, email. Other say, Facebook ads. Others say, webinars.

In this episode of Marketing Made Simple, let’s grab a coffee and look at those priorities and discuss what might come before all those tactics.

This is the 24th in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

If you enjoyed this episode: Marketing after Covid: What are your priorities? – please share it with your friends and colleagues. You can use the social media share buttons just below.

What should our marketing priorities be after lockdown? – MAF254

As we emerge from lockdown companies are starting to talk about marketing again.

But what should be the priorities that we focus on?

Let’s grab a coffee and talk about it some more.

Welcome to episode 254 of the Marketing and Finance Podcast.

What should our marketing priorities be after lockdown? – MAF254

What you’ll hear about in this episode:

  • Marketing as an investment rather than an expense
  • Reviewing marketing priorities after lockdown
  • Redefining your offer to take account of what has changed
  • Minimum pricing for your offer
  • Setting goals and accountability
  • Marketing communications activity and how it fits with your offer

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Victoria Taylor on theme park thinking and the future of retail and marketing – MAF253

My guest this week is Victoria Taylor, a customer experience expert.

We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing?

Welcome to episode 253 of the Marketing and Finance Podcast.

Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253

What you’ll hear about in this episode:

  • How Victoria developed a focus on the hospitality industry
  • Possibility versus practicality: Why possibility is where the magic can happen
  • Giving businesses the time and space to dream
  • Theme Park Thinking lessons from Disney to Alton Towers
  • Why are some companies happy to be the same as everyone else?
  • How product focus can miss the mark with customer experience
  • Staging a good experience and redefining the retail experience

Who is Victoria Taylor?

Victoria works with brands to make people matter; providing impactful, seamless and meaningful customer and employee experiences.

She’s a customer experience leader who brings together the digital and physical worlds, transforming experience at every moment and interaction someone has with a brand.

She works with clients holistically covering all areas of CX. This covers physical (real world) experience and digital (online) experience. Both of these are critical for businesses when it comes to creating experience.

Links:

If you enjoyed – Victoria Taylor on theme park thinking and the future of retail and marketing – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MAF Podcast – subscribe now.

Subscribe on iTunes
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If you like the Podcast please click