Tap into feelings in customer feedback research – Marketing Made Simple 16

We need customer feedback so that we can continue to improve our products and services.

But are we asking the right questions?

It’s incredible how quick companies ask for feedback these days. Two seconds after you walk out of a restaurant or disembark an aircraft, there’ll be an email from them.

Most just ask you to rank them on a scale of one to ten. Those questions are fine but they don’t reveal genuine insights.

In this episode of Marketing Made Simple, let’s look at tapping into feelings to reveal the insights that could lead to your next breakthrough.

This is the 16th in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

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Ethan Beute on using personalised video to build powerful relationships – MAF232

My guest this week is Ethan Beute from BombBomb and we talk about using personalised video to build powerful relationships.

Welcome to episode 232 of the Marketing and Finance Podcast.

Ethan Beute on using personalised video to build powerful relationships - MAF232

What you’ll hear about in this episode

  • How BombBomb came about and what the company name means
  • How personalised videos differ from marketing videos
  • Creating relationship videos for individuals rather than marketing videos for the masses
  • Establishing the personal touch within an impersonal digital world
  • How personalised video can fit into the customer buying process

Who is Ethan Beute?

Ethan is Chief Evangelist at BombBomb. With a background in all aspects of marketing, he’s most interested in creating personalised marketing to help create relationships with customers.

At BombBomb he champions moving one step out of day-to-day marketing operations to work internally and externally to help people be more successful in implementing simple, personal videos for clearer communication, human connection, and higher conversion.

Links

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Don’t listen to yourself when trying to work out the needs of customers – Marketing Made Simple 15

You are not YOUR customer.

Marketing is a deep, almost obsessive understanding of your customer.

To get this understanding we often create ideal customer profiles’ or avatars. But sometimes one of the mistakes we make is to project ourselves into that profile. This will bias the results.

In this episode of Marketing Made Simple, let’s look at why this is a problem and how to avoid it.


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This is the 15th in a series of videos under the “Marketing Made Simple” banner.

If you enjoyed this episode: Don’t listen to yourself when trying to work out the needs of customers – please share it with your friends and colleagues. You can use the social media share buttons just below.

Don't listen to yourself when trying to work out the needs of customers