My guest this week is Victoria Taylor, a customer experience expert.
We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing?
Welcome to episode 253 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
How Victoria developed a focus on the hospitality industry
Possibility versus practicality: Why possibility is where the magic can happen
Giving businesses the time and space to dream
Theme Park Thinking lessons from Disney to Alton Towers
Why are some companies happy to be the same as everyone else?
How product focus can miss the mark with customer experience
Staging a good experience and redefining the retail experience
Who is Victoria Taylor?
Victoria works with brands to make people matter; providing impactful, seamless and meaningful customer and employee experiences.
She’s a customer experience leader who brings together the digital and physical worlds, transforming experience at every moment and interaction someone has with a brand.
She works with clients holistically covering all areas of CX. This covers physical (real world) experience and digital (online) experience. Both of these are critical for businesses when it comes to creating experience.