Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK – MAF212

 This week my guests are Greg Konfederak and Kris Krupecki from Profit Tree. It’s a financial advice firm they set up specifically for Eastern Europeans living in the UK. We chat about how Greg and Kris came up with the idea, built their business and the challenges they faced. Welcome to episode 212 of the Marketing and Finance Podcast.   What you’ll hear about in this episode Where the inspiration for Profit Tree came from Why customers struggle with complex financial language The services Profit Tree provides How Profit Tree overcome customer objections How they launched Profit Tree in the UK The company’s approach to marketing Who are Greg and Kris? Greg now splits his time between London and the Warsaw office. He previously worked in construction, but the credit crunch made things much harder, which led to co-founding Profit Tree. They act as brokers for mainly Eastern Europeans living in the UK, supporting people to make the right insurance choices. Kris first learned about financial services at university in 2000, where he was studying political science. In 2009 he got into the financial services industry in the UK. The unique challenges faced by the business founders, such as buying a house or securing car insurance, led them to set up Profit Tree. Summary of our chat Profit Tree is a financial adviser firm set up specifically for Eastern Europeans living in the UK. All of the founders have previously worked in businesses where they were helping new arrivals to settle into life in the UK. They noticed that people struggled to adapt and had no confidence. They decided they could do a better job by supporting people the way they wish they’d been helped when they relocated. No matter what your first language, legal and financial documents are … Continue reading Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK – MAF212