What? You don’t have a marketing strategy? You don’t even have any goals?
Then it’s likely your marketing communications tactics won’t work.
Let’s grab a coffee and talk about it some more.
Welcome to episode 223 of the award-winning Marketing and Finance podcast.
What you’ll hear about in this episode
- What happened at the AllWeb Albania Digital Marketing Conference
- Why we’ve become obsessed with marketing communications tactics and neglect the strategy
- 3 simple steps to putting together a marketing strategy (call it a plan if you don’t like the “S” word)
- An exciting alternative to SMART goals
- Follow Roger on Twitter
- Connect with Roger on LinkedIn
- Book Roger to speak at your event
- Subscribe to this podcast on iTunes