Why it’s daft to put marketing tactics before strategy – MAF223

What? You don’t have a marketing strategy? You don’t even have any goals?

Then it’s likely your marketing communications tactics won’t work.

Let’s grab a coffee and talk about it some more.

Welcome to episode 223 of the award-winning Marketing and Finance podcast.

What you’ll hear about in this episode

• What happened at the AllWeb Albania Digital Marketing Conference
• Why we’ve become obsessed with marketing communications tactics and neglect the strategy
• 3 simple steps to putting together a marketing strategy (call it a plan if you don’t like the “S” word)
• An exciting alternative to SMART goals

Links

• Follow Roger on Twitter
• Connect with Roger on LinkedIn
• Book Roger to speak at your event
• Subscribe to this podcast on iTunes

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