Marketing lessons from the Protection Review Conference 2018 – MAF179

Over 250 people from over 100 firms attended last week’s Protection Review Conference in London.

Although the conference is for the financial services industry and focuses on protection insurance, there were clear marketing lessons which I think are applicable for all industries.

And in this week’s show I’m going to share them with you.

Welcome to episode 179 of the Marketing and Finance Podcast

Marketing lessons from the Protection Review Conference 2018 – MAF179

What you’ll hear about in this episode

  • How putting together consistent content can set you up as an expert in your field
  • Aiming to educating, entertaining and inspire your customers with your marketing
  • Using video to show your human side, display empathy and create trust
  • Keeping language simple and avoiding jargon, waffle and gobbledegook

Links

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