Over 250 people from over 100 firms attended last week’s Protection Review Conference in London.
Although the conference is for the financial services industry and focuses on protection insurance, there were clear marketing lessons which I think are applicable for all industries.
And in this week’s show I’m going to share them with you.
Welcome to episode 179 of the Marketing and Finance Podcast
What you’ll hear about in this episode
How putting together consistent content can set you up as an expert in your field
Aiming to educating, entertaining and inspire your customers with your marketing
Using video to show your human side, display empathy and create trust
Keeping language simple and avoiding jargon, waffle and gobbledegook
Marketing lessons from the Protection Review Conference 2018 – MAF179
RogerOver 250 people from over 100 firms attended last week’s Protection Review Conference in London.
Although the conference is for the financial services industry and focuses on protection insurance, there were clear marketing lessons which I think are applicable for all industries.
And in this week’s show I’m going to share them with you.
Welcome to episode 179 of the Marketing and Finance Podcast
What you’ll hear about in this episode
Links
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