Marketing DANGER SIGNS you’re heading for complexity

Why do some companies allow their marketing communications to become bloated and full of complex language, management speak and jargon?

If you’re a marketer you may have had this happen to you.

You put together some simple copy for a web page, email or brochure, but by the time you’ve put it through the sign off procedure, it’s become complex.

It’s no longer engaging.

In fact, it might even enrage the customer.

In this video, I talk about 4 danger signs to look out for which mean you’re heading into the complexity trap.

If you know the signs you can do something about it.

And I also look at some tips to avoid complexity seeping in.

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This is the 12th in a new series of videos under the “Marketing Made Simple” banner.

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Marketing DANGER SIGNS you're heading for complexity