Do you want to keep your marketing communications simple?
All you need to do is STAY ACTIVE!
Try to avoid using the passive voice in your communications. It sounds bloated. It sound bureaucratic. It sounds, well, corporate.
But many companies use the passive voice because they think it sound more professional. Sometimes it also means they can hide who’s responsible.
In this episode of Marketing Made Simple, let’s talk about how to use the active voice and banish the passive voice unless it’s absolutely necessary.
We’ll see how to spot passive sentences by using the “by Muppets” trick. Some of you may have seen people use “by Zombies” instead. Both work.
There’s also a bit of Body Combat in here as well. Let me know your favourite examples of passive language.
This is one of a series of videos under the “Marketing: Made Simple” banner.