Lynda Cox on Medical Professionals and Niche Product Development – MPAF7

Can you run a successful financial services business focussing on the needs of just one narrow customer niche?

In Episode 7 of the Marketing Protection and Finance Podcast – my guest is Lynda Cox.

Lynda heads up a company called Practice Cover which she founded in 2009.

Prior to that Lynda was Head of Product Development at Skandia and her biggest claim to fame was heading up the team that launched Skandia Protect on an unsuspecting world.

Can you run a successful financial services business focussing on the needs of just one narrow customer niche?

You’ve heard Pete Chadborn talk on this podcast about his successful business model catering for the needs of all customers.

In this episode Lynda talks about how her business has been equally successful with its narrow niche focus.

Lynda Cox on Medical Professionals and Niche Product Development

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Hear how Lynda developed her focus on medical professionals and developed a modern product for that niche.

Listen to how you might also share in her success.

Don’t miss this interesting insight into financial services product development.

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