Lucian Camp on Financial Services Advertising – MPAF1

In this launch episode of the Marketing Protection and Finance Podcast, I talk to Lucian Camp

Lucian is one of the most well know marketers in UK Financial Services having worked, at some time, with almost every major brand.

Lucian Camp on Financial Services Advertising

Having created several agencies over the years Lucian now runs Lucian Camp Consulting and works with financial services providers and agencies on marketing campaigns. He’s a popular speaker at industry events and has very strong views on advertising in financial services.

Listen as Lucian argues that we should be advertising and communicating more. He feels that financial services providers have lost touch with the consumer. Hear his suggestions for how we can re-engage.

Lucian’s Links:

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