Lucian Camp on Financial Services Advertising – MPAF1

In this launch episode of the Marketing Protection and Finance Podcast, I talk to Lucian Camp

Lucian is one of the most well-known marketers in UK Financial Services having worked, at some time, with almost every major brand.

Having created several agencies over the years Lucian now runs Lucian Camp Consulting and works with financial services providers and agencies on marketing campaigns. He’s a popular speaker at industry events and has very strong views on advertising in financial services.

Listen as Lucian argues that we should be advertising and communicating more. He feels that financial services providers have lost touch with the consumer. Hear his suggestions for how we can re-engage.

Lucian’s Links:

• Connect with Lucian on LinkedIn: Lucian Camp
• Visit Lucian’s website: Lucian Camp Consulting

If you enjoyed this episode – Lucian Camp on Financial Services Advertising – please leave a comment or a review on iTunes.

And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Don’t miss an episode of the MPAF Podcast – subscribe now.