Jon Norton on marketing lessons from building a stand-out accountancy brand – MAF134

This week my guest is Jon Norton.

He runs an accountancy firm and it stands out because it doesn’t fit the stereotype.

We talk about the marketing lessons any professional firm, financial services or otherwise, can learn from the experiences Jon’s had building a stand out accountancy brand.

Welcome to episode 134 of the Marketing and Finance Podcast.

What you’ll hear about in this episode

• How to make management accounting more accessible to businesses
• The similarities between marketing an accountancy firm and a financial adviser firm
• The importance of daily cash flow and how accountants can help
• Finding your unique tone of voice so you rise above your peers

Who is Jon Norton?

Jon set up Barefoot Accounting to support small businesses and organisations demystify their financials. His main focus is setting up systems and providing monthly accounting support.

Barefoot Accounting is here to ensure that your accounts help you to direct your business and keep you compliant – with the added security and peace of mind that a dedicated professional is “watching your back”.

From helping start-ups through to well-established corporations, Barefoot’s bespoke monthly support services bring the invaluable time and money saving benefits of accounting to the everyday running of businesses.

Jon’s links:

• Connect with Jon on LinkedIn
• Follow Jon on Twitter
• Visit the Barefoot Accounting Website

• Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

• Getting Things Done: The Art of Stress-free Productivity by David Allen

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