Janine Capaldi on leads from LinkedIn and gaming the algorithm – MAF248

My guest this week is Janine Capaldi, an expert in LinkedIn lead generation.

We talk about using LinkedIn to grow your business and some of the myths and truths about the LinkedIn algorithm.

Welcome to episode 248 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• How Janine built a marketing coaching and lead generation business with her husband, Jamie
• Leads from LinkedIn, the dos and don’ts
• The “link in a post trick” (that’s now changed)
• Whether to use generic or personal connection requests
• Posts, articles, newsletters and live video on LinkedIn – which works best?

Who is Janine Capaldi?

Janine is a qualified coach working with Business Owners & Organisations to help them grow their businesses by generating leads & high-value relationships using social media.

More specifically, using LinkedIn..

Her mission is to help people take advantage of the huge opportunity social media brings and to move away from the mentality of using social media for the sake of it.

Links:

• Visit the Capaldi Marketing website
• Connect with Janine on LinkedIn
• Book MAF host, Roger Edwards, to speak at your event

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