When was the last time you were forced to go to the shops?
Was it by a spouse or was it by an airport?
If you travel through a UK airport, after security, they force you to walk miles through the shops before you get to the gate. They give you no choice. You can buy fast track through security but not fast track through the shops.
This is interruption marketing just like TV ads and online pop ups.
In this Marketing and Finance TV video let’s chat about why Content Marketing is a better way to engage, build relationships and build trust.