This week let’s talk about brand and positioning.
But we’ll go beyond logos, fonts and colours and look at what branding is really about.
My guest is David O’Hearns and this is episode 289 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
- Why branding is more than logos, fonts and colours
- Brand values and tone of voice
- How looking at what you hate can reveal what you stand for
- Why TV’s Apprentice does branding a disservice
- Sticking to brand values in the long-term but avoiding “brand police”
- What is positioning and how does it fit with branding?
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David’s links
Roger’s Links
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Jason Hood
Impressive, Roger! I have listed the full audio and that was really informative. Thank you for sharing this.
Monika Grover
Hey Roger! Being a small business, it is really challenging for me to compete against big brands, especially when they have loyal customers. This podcast was really great. I could really use some of the strategies to improve. Thank you so much.