There’s some shocking, bloated copy out there on websites and in corporate marketing material.
Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches.
Why do companies let this happen? Let’s grab a coffee and talk about it some more.
Welcome to episode 218 of the award-winning Marketing and Finance podcast.
What you’ll hear about in this episode
- News media calling out companies using complex and bloated language
- The 4 reasons why companies end up infesting their marketing material with complex crap
- How to put together simple and engaging marketing material
- Three rules for keeping marketing simple