Tap into feelings in customer feedback research – Marketing Made Simple 16

We need customer feedback so that we can continue to improve our products and services.

But are we asking the right questions?

It’s incredible how quick companies ask for feedback these days. Two seconds after you walk out of a restaurant or disembark an aircraft, there’ll be an email from them.

Most just ask you to rank them on a scale of one to ten. Those questions are fine but they don’t reveal genuine insights.

In this episode of Marketing Made Simple, let’s look at tapping into feelings to reveal the insights that could lead to your next breakthrough.

This is the 16th in a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

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