How do you feel about customer feedback forms? – MAF213

Honest feedback is essential to continue to delight and engage customers.

But it’s not just about gathering data. It’s about asking the right questions.

Let’s grab a coffee and talk about it some more.

Welcome to episode 213 of the award-winning Marketing and Finance podcast.

How do you feel about customer feedback forms? MAF213

What you’ll hear about in this episode

Before we get into the meat of the topic, hear how I won Podcast of the Year at the Content Marketing Academy Awards 2019. Then I talk about:

  • Where research fits in the marketing mix
  • Those surveys you get after a trip on a plane or a train
  • Why 1-10 rating questions aren’t enough
  • How to truly understand how our customers feel about our products and services

Links

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