It’s so important for successful businesses to manage their interactions with current and future customers.
Customer Relationship Management tools (CRM for short) can make a real difference to this process. But as always there are many systems available.
My guest today specialises not only in helping companies choose a CRM system, but also helps train them so that CRM becomes part of their culture.
Hear how Elieen started Informed Training and has helped many financial advisers embed CRM into their businesses.
Listen to the passion Eileen has for marrying CRM with culture and business processes to create successful and profitable relationships.
Who is Eileen Murphy? Eileen runs Informed Training, which is an Independent provider of Consultancy and CRM Training services working closely with the Financial Services Sector.
They offer Independent practical hands-on Consultancy in order to understand businesses. With empathy and understanding, this ensures that training is relevant and ensures companies use their CRM systems more effectively to drive their business forward.
A little known fact about Eileen is that she appeared on stage with the late Roy Castle and Carol Vordeman – and like Roy Castle, she believes in “Dedication – That’s What You Need.”
Products mentioned by Eileen:
- Zoho CRM
- Microsoft Dynamics
- Adviser Office from IRESS
- Intelligent Office from Intelliflo
- Curo CRM from Time4Advice
Eileen’s Contact links:
- Connect with Eileen on LinkedIn: Eileen Murphy
- Follow Eileen on Twitter: @ITInformed
- Informed Training Website: www.informedtraining.co.uk
Eileen’s favourite book:
Don’t miss an episode of the MPAF Podcast – subscribe now.
Now it’s your turn:
If you enjoyed this episode – Eileen Murphy on CRM Business Processes and Successful Relationships – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.