Positive Stories. Case studies and videos could be the way to overcome the poor perception consumers have of the financial services industry.
In Episode 4 of the Marketing Protection and Finance Podcast – I talk to journalist Edmund Tirbutt.
Edmund is a freelance journalist and writer and has covered financial services topics for the last 27 years.
His articles are always painstakingly researched and hard-hitting.
A one time semi-pro stand-up comedian, he’s recently started doing comedy again, performing alongside world-renowned comedians like Mike Wozniak and John Maloney.
Listen as Edmund talks about his early days as a media champion trying to get declined claims paid. Hear his views on how we use humour in financial services communications. He asks whether seminars in the workplace the key to future market growth.
Edmund feels that positive financial case studies are key to improving the public’s view of financial services. Listen as he explains what works and how advisers can talk to the media to showcase their positive stories.
- Links to Edmund’s best business book: In for a Penny: A Business Adventure by Peter Hargreaves
- Connect with Edmund on LinkedIn: Edmund Tirbutt
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