This week, let’s talk about dropping the word digital.
Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession.
It’s just me and the mic and this is episode 273 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
How “digital” has revolutionised how companies and brands deliver communications messages to customers
Why it’s available to businesses of all budgets
How “digital” has affected the other elements of the marketing mix
Has the focus on communications tactics devalued the marketing profession
How we started talking less about research, products and price and more about SEO, clicks and likes
Should we just talk about marketing again, without the word “digital” in front of it?
Want to support the show? Click the link below and buy me a coffee!
Why we need to dump the word digital from marketing – MAF273
RogerThis week, let’s talk about dropping the word digital.
Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession.
It’s just me and the mic and this is episode 273 of the Marketing and Finance Podcast.
What you’ll hear about in this episode:
Want to support the show? Click the link below and buy me a coffee!
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