Cut complexity from your marketing copy – Beat The Bloat

In your organisation, how many people have to sign of your marketing material?

The more people involved the more complex language, management speak and jargon will find it’s way into your copy.

Why is it that some companies love bloated language, passive sentences and copy that alienates the customer?

In this episode of Marketing Made Simple – let’s look at how you can beat the bloat. And keep your marketing copy simple.

People definitely agree with what I’m saying in this video. I put it up on LinkedIn it’s started quite a discussion. If you fancy getting involved in the debate check out the thread on LinkedIn right here. 

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This is the second in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

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Cut complexity from your marketing copy - Beat The Bloat