Conversations that convert with Danny Matthews – MAF262

This week, let’s talk about conversations that convert. A problem solving approach to business design.

My guest is Danny Matthews.

And this is episode 262 of the Marketing and Finance Podcast.

Conversations that convert with Danny Matthews – MAF262

What you’ll hear about in this episode:

  • How Danny moved on from his online mortgage startup
  • The power of stories in financial services
  • Does the financial services industry stifle creativity because it’s a complex, almost, academic profession?
  • Problem solving approach to brand design
  • Conversations that convert and the impact statement alternative to the “elevator pitch”

Who is Danny Matthews?

The last time Danny appeared on the show he was a financial adviser who’d just launched an online mortgage sourcing application.

Since then, he’s realised a life long dream to build a business around design and now helps businesses find their unique competitive advantage.

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