Consistent content marketing and a long game is key to success

Pressing an important button this week reminded me of the importance of consistency.

I’ve just hit publish on Episode 200 of my Marketing & Finance Podcast.

I remember when I started a fellow broadcaster told me most shows don’t make it past their 7th edition.

When you launch any new product or marketing communications campaign, unless you’re very lucky and it goes viral or mega-global immediately, you have to play a long game.

Stick at it and refine your offer as you get feedback from your customers.

In this video, let’s talk about consistent content marketing and what it could mean for your business.

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This is the 8th in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

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