Better or Different? Getting competitive advantage for your product.

To stand out, does your product need to be better or different to your competitors?

When I help people put together a marketing strategy and we talk about coming up with an offer we answer 3 questions.

  • Who is our customer?
  • What is their problem?
  • How do we solve their problem better than anyone else?

To stand out we need to be better. But is better enough?

Sometimes trying to be better on features only gives you a competitive advantage for as long as it takes someone else to leap frog you on features.

In this episode of Marketing Made Simple let’s look at competitive advantage.

It’s a  2 minute thought provoker!

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This is the fifth in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

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Better or Different? Getting competitive advantage for your product.