Do some companies obsess too much about being better than their competitors, when in fact they should be focusing on being different?
In this episode we’re going to be talking about competitive advantage.
Welcome to episode 187 of the Marketing and Finance Podcast.
What you’ll hear about in this episode
- The “Better Trap” of trying to beat competitors by adding ever more features
- How bench marking competitors can take your attention away from what the customer really wants
- The three sources of competitive advantage; product, price and service
- Is the key to standing out to be different rather than better?