Cats, mats and marketing plans: The Book – MAF219

It’s done

And it’s off to an editor. My book on how to keep marketing simple is one step closer to publication.

Let’s grab a coffee and I’ll tell you what it’s all about.

Welcome to episode 219 of the award-winning Marketing and Finance podcast.

Cats, mats and marketing plans: The Book - MAF219

What you’ll hear about in this episode

  • The inspiration for a book about keeping marketing simple and the BS at bay
  • Who I’ve written the book for and what they’ll get out of it
  • Talking strategy without using the word strategy
  • The “Offer Goal Activity” model
  • How you can become a beta reader for the book


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