How to avoid overused marketing words. Stop World beating.

Innovative. Game changing. Ground breaking. World beating. Unique. Very unique.

It can be tempting to use words like this to describe your new product or service.

The problem is these words have been overused by marketers and have become cliches.

Customers may not believe these words or at least be wary of them.

There is a better way to communicate why your product is better and different than anyone else. That’s what we’re looking at in this video, so let’s grab a coffee and talk about it some more.

In this episode of Marketing Made Simple, let’s grab a coffee and talk about how to avoid overused marketing words.

This is one of a series of videos under the “Marketing Made Simple” banner. Please subscribe to my YouTube Channel.

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How to avoid overused marketing words. Stop World beating. Marketing Made Simple 22

Stay Active – how to keep your marketing communications simple

Do you want to keep your marketing communications simple?

All you need to do is STAY ACTIVE!

Try to avoid using the passive voice in your communications. It sounds bloated. It sound bureaucratic. It sounds, well, corporate.

But many companies use the passive voice because they think it sound more professional. Sometimes it also means they can hide who’s responsible.

In this episode of Marketing Made Simple, let’s talk about how to use the active voice and banish the passive voice unless it’s absolutely necessary.

We’ll see how to spot passive sentences by using the “by Muppets” trick. Some of you may have seen people use “by Zombies” instead. Both work.

There’s also a bit of Body Combat in here as well. Let me know your favourite examples of passive language.

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is one of a series of videos under the “Marketing: Made Simple” banner.

If you enjoyed this episode: Stay Active – how to keep your marketing communications simple  – please share it with your friends and colleagues. You can use the social media share buttons just below.

Stay Active - how to keep your marketing communications simple