3 power words to drive business in 2019

Inspire. Entertain. Teach.

These are the 3 words I’ve chosen to guide my business in 2019.

Welcome to Marketing Made Simple. So what’s with the 3 words? It’s a little exercise I picked up back in 2010. I’m not sure who started it, but I associate it most with famous marketers, Mitch Joel and Chris Brogan.

Every year I come up with three words that will drive my business and what I do in the year ahead.

In this video, let’s talk about why I’ve chosen, inspire, entertain and teach and how this fits with my goals to speak on more stages, produce more videos and finish my book.

The words are also integral to my personal definition of content marketing.

“Creating stuff that inspires, entertains and teaches people to know like and trust you enough to do business with you.”

What are your three words for 2019?

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the 7th in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

If you enjoyed this episode: 3 power words to drive business in 2019 – please share it with your friends and colleagues. You can use the social media share buttons just below.

Better or Different? Getting competitive advantage for your product.

To stand out, does your product need to be better or different to your competitors?

When I help people put together a marketing strategy and we talk about coming up with an offer we answer 3 questions.

  • Who is our customer?
  • What is their problem?
  • How do we solve their problem better than anyone else?

To stand out we need to be better. But is better enough?

Sometimes trying to be better on features only gives you a competitive advantage for as long as it takes someone else to leap frog you on features.

In this episode of Marketing Made Simple let’s look at competitive advantage.

It’s a  2 minute thought provoker!

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the fifth in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

If you enjoyed this episode: Better or Different? Getting competitive advantage for your product – please share it with your friends and colleagues. You can use the social media share buttons just below.

Better or Different? Getting competitive advantage for your product.

Simplest marketing communications formula – Problem Agitate Solution

Do you ever find it difficult to get into the flow when drafting your marketing communications?

You want to tell your customers about the benefits of your products or services. You know the advantages you have over your competitors, but you can’t get the words to work?

Frustrating isn’t it?

It might be time to go back to one of the most tried and trusted marketing communications formulas.

It’s been around for donkey’s years.

It’s called Problem Agitate Solution.

You can see it in action in adverts, even in tweets. And it works.

In this episode of Marketing Made Simple let’s have a look at the Problem Agitate Solution formula and how it works.

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the fourth in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

If you enjoyed this episode: Simplest marketing communications formula – Problem Agitate Solution  – please share it with your friends and colleagues. You can use the social media share buttons just below.

Simplest marketing communications formula - Problem Agitate Solution