Marketing DANGER SIGNS you’re heading for complexity

Why do some companies allow their marketing communications to become bloated and full of complex language, management speak and jargon?

If you’re a marketer you may have had this happen to you.

You put together some simple copy for a web page, email or brochure, but by the time you’ve put it through the sign off procedure, it’s become complex.

It’s no longer engaging.

In fact, it might even enrage the customer.

In this video, I talk about 4 danger signs to look out for which mean you’re heading into the complexity trap.

If you know the signs you can do something about it.

And I also look at some tips to avoid complexity seeping in.

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the 12th in a new series of videos under the “Marketing Made Simple” banner.

If you enjoyed this episode: Marketing DANGER SIGNS you’re heading for complexity – please share it with your friends and colleagues. You can use the social media share buttons just below.

 

Marketing DANGER SIGNS you're heading for complexity

Do marketers ruin everything? Marketing Made Simple video.

Do marketers ruin everything they get their hands on?

The evidence suggests yes.

Along comes a new platform or social media app and before you know it it’s a torrent of marketing broadcasts and adverts. Eventually, people will either move elsewhere or try and find a way to block the broadcasts and adverts.

But it doesn’t need to be that way.

In this episode of Marketing Made Simple let’s look at how we can engage and not enrage our customers when a new app or platform comes along.

There’s one very simple rule to follow.

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the 11th in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and complexity. Marketing: Made Simple!

If you enjoyed this episode: Do marketers ruin everything? – please share it with your friends and colleagues. You can use the social media share buttons just below.

Do marketers ruin everything? Marketing Made Simple video.

3 power words to drive business in 2019

Inspire. Entertain. Teach.

These are the 3 words I’ve chosen to guide my business in 2019.

Welcome to Marketing Made Simple. So what’s with the 3 words? It’s a little exercise I picked up back in 2010. I’m not sure who started it, but I associate it most with famous marketers, Mitch Joel and Chris Brogan.

Every year I come up with three words that will drive my business and what I do in the year ahead.

In this video, let’s talk about why I’ve chosen, inspire, entertain and teach and how this fits with my goals to speak on more stages, produce more videos and finish my book.

The words are also integral to my personal definition of content marketing.

“Creating stuff that inspires, entertains and teaches people to know like and trust you enough to do business with you.”

What are your three words for 2019?

Did you enjoy this video? Please subscribe to my YouTube Channel right here.

This is the 7th in a new series of videos under the “Marketing: Made Simple” banner. I’ve been doing marketing tips videos for a while but putting them out under the title, Marketing and Finance TV. Whilst this title works for my podcast, I rarely talk about finance subjects in my videos. So it makes sense to focus on keeping marketing simple. Fighting the BS and the complexity. Marketing: Made Simple!

If you enjoyed this episode: 3 power words to drive business in 2019 – please share it with your friends and colleagues. You can use the social media share buttons just below.