Edmund Tirbutt on Financial Media Case Studies and Storytelling – MPAF Episode 4

Positive Stories. Case studies and videos could be the way to overcome the poor perception consumers have of the financial services industry.

In Episode 4 of the Marketing Protection and Finance Podcast – I talk to journalist Edmund Tirbutt.

Edmund is a freelance journalist and writer and has covered financial services topics for the last 27 years.

His articles are always painstakingly researched and hard-hitting.

A one time semi-pro stand-up comedian, he’s recently started doing comedy again, performing alongside world-renowned comedians like Mike Wozniak and John Maloney.

Listen as Edmund talks about his early days as a media champion trying to get declined claims paid. Hear his views on how we use humour in financial services communications. He asks whether seminars in the workplace the key to future market growth.

Edmund Tirbutt on Financial Media Case Studies and Storytelling

Edmund feels that positive financial case studies are key to improving the public’s view of financial services. Listen as he explains what works and how advisers can talk to the media to showcase their positive stories.

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Alan Lakey on Critical Illness Cover – MPAF Podcast Episode 3

Do you think that critical illness products have become too complicated?

In Episode 3 of the Marketing Protection and Finance Podcast – I talk to adviser Alan Lakey who’s built a business on the complexity of critical illness cover.

Alan is a well-known UK independent financial adviser thanks to his frequent appearances in trade media publications and clear views on critical illness cover and regulation.

He runs a firm called Highclere Financial Services. He’s had considerable success with a comparison engine called CIExpert.

Listen as Alan describes his business model and how CIExpert came about. Hear Alan’s views on the UK critical illness cover market. Whilst its complexity has boosted the success of Alan’s business, he believes the product is too complex and suggests alternative approaches.

Alan Lakey on Critical Illness Cover

Alan’s story is a fascinating example of third parties often having to create their own solutions the industry’s complexities.

Links to Alan’s best business book: Improve Your Punctuation And Grammar by Marion Field
Connect with Alan on LinkedIn: Alan Lakey
Follow Alan on Twitter: @HighClere_FS and @CIExpert

Don’t miss an episode of the MPAF Podcast – subscribe now.

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Now it’s your turn:

If you enjoyed this episode – Alan Lakey on Critical Illness Cover – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.

Pete Chadborn on Adviser Business Models – MPAF Episode 2

Is it possible to run a small adviser firm to meet the needs of every single potential customer?

In the second episode of the Marketing Protection and Finance Podcast – I talk to adviser Pete Chadborn.

Pete is a well-known UK independent financial adviser thanks to his frequent appearances in trade media publications. He works at Plan Money in Colchester.

Listen as Pete describes his business model and how Plan Money aims never to turn any clients away. Hear Pete suggest ways in which the UK Protection Market can improve its customer service and how he speeds up Plan Money’s process with the Pre-research Underwriting Form.

Pete Chadborn on Adviser Business Models

It’s well worth listening to Pete’s forthright and enthusiastic views about the financial services industry.

Don’t miss an episode of the MPAF Podcast – subscribe now.

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Now it’s your turn:

If you enjoyed this episode – Pete Chadborn on Adviser Business Models – please leave a comment or a review on iTunes. And if you know anyone who would enjoy the show – please share it with them. You can use the buttons below to share on social media.